Direct Selling Journal - A DSA Publication

DSJ-June2021Cover

June 2021

Consumer experience is paramount. Industry leaders share innovative strategies for the customer journey, unleashing new growth for direct selling.

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My Voice: Orville & Heidi Thompson

Before heading off on their three-year mission overseas, Scentsy’s co-founders share their thoughts on creating a sustainable company culture and how to plan for earnings dips and hypergrowth.

Features

journey-72

The Customer Journey: Mapping the Path to Brand Loyalty

In the drive toward a more customer-centric approach, customer journey maps provide actionable insights that allow leaders to draw on the power of storytelling in the quest to better serve customers.

Retention

Customer Retention Strategies Post-Pandemic

The direct selling channel saw an influx of new customers and distributors in 2020. To keep them in the post-pandemic marketplace, companies must evaluate the efficacy of their retention strategies.

PartyPlan

From Doorbells to the Digital Age: The Modernization of Party Plan

Companies were already in the midst of contemporizing the sales model when shifts caused by the pandemic brought new opportunities to empower their salesforces and reach customers.