DSJ-Logo

DSJ-June2021Cover

June 2021

Consumer experience is paramount. Industry leaders share innovative strategies for the customer journey, unleashing new growth for direct selling.

View the Issue Now

myvoice-sq2

My Voice: Orville & Heidi Thompson

Before heading off on their three-year mission overseas, Scentsy’s co-founders share their thoughts on creating a sustainable company culture and how to plan for earnings dips and hypergrowth.

READ MORE >>

Features

journey-72

The Customer Journey: Mapping the Path to Brand Loyalty

In the drive toward a more customer-centric approach, customer journey maps provide actionable insights that allow leaders to draw on the power of storytelling in the quest to better serve customers.

READ MORE >>

250x250_ad-03

Retention

Customer Retention Strategies Post-Pandemic

The direct selling channel saw an influx of new customers and distributors in 2020. To keep them in the post-pandemic marketplace, companies must evaluate the efficacy of their retention strategies.

READ MORE >>

nexio-tagline-250x250_3

PartyPlan

From Doorbells to the Digital Age: The Modernization of Party Plan

Companies were already in the midst of contemporizing the sales model when shifts caused by the pandemic brought new opportunities to empower their salesforces and reach customers.

READ MORE >>

Highlights

  • highlight-parker

    The Spirit of Entrepreneurship

    Read More

  • highlight-lee

    Global Perspective

    Read More

  • highlight-go

    DSA 2021 Growth & Outlook Report

    Read More

  • highlightHoF

    DSA Hall of Fame Perspective

    Read More

  • highlight-weaving

    Weaving B2B and B2C Marketing Strategies

    Read More

  • highlight-fellows

    DSEF Academic Fellows Provide Training Beyond the Classroom

    Read More

DSA Special Collections

JUNE 2021

digitaltransformation-thumbnail

DSA 2021
Digital Transformation
Study

View
timeline-sq

NEW LOOK!
Direct Selling
Timeline

View

View previous DSA Special Collections here.

View Archives