• ds-newnormal

    Direct Selling in the New Normal

    As part of DSA’s Change Makers virtual event last November, the Direct Selling Education Foundation held a live-streamed conversation featuring DSEF Fellows Dr. Sandy Jap and Kathy Korman Frey to discuss what success looks like in the “new normal.” The session was moderated by Connie Tang, former Princess House CEO and DSEF Board Member.
    • WelcometoDance

    Welcome to the Dance

    The direct selling channel has always represented an opportunity for all—and is even described as the “democratization of entrepreneurship.” But in today’s world of inclusion and diversity, are companies being good stewards of that heritage value? We asked some of today’s top direct selling leaders to share their thoughts on diversity and inclusion efforts at their companies.
    • FactFiction

    Separating Fact from Fiction

    Direct selling is a popular option for millions of Americans because of the work–life flexibility, high-quality products, and supplemental earning potential such companies offer. In addition to these attractions, some of those new to the direct selling channel also seek short- or long-term earning potential—even though by definition, these entrepreneurial financial rewards are uncertain.

    • Book

    Direct Selling Under Scrutiny

    When DSEF Fellow Dr. Robert Peterson, the John T. Stuart Chair in Business Administration at The University of Texas at Austin (UTA), reviewed the white paper “Alchemy of a Pyramid Scheme: Transmutating Business Opportunity into a Negative Wealth Transfer,” he found it deeply flawed.