At the World Federation of Direct Selling Associations (WFDSA) World Congress XVI, held in Bangkok on October 6, 2021, the WFDSA Board of Directors held a CEO panel to discuss the future of the direct selling industry. 

Direct selling is an excellent business opportunity for anyone—regardless of background, education, or nationality—to start their own business. Direct selling allows the flexibility to set one’s own hours and make supplemental or, in some cases, a full-time income. Many direct selling companies have phenomenal products and services, but the distributor makes the difference.

How the growth of e-commerce is forcing corporate executives to 
re-educate field leaders on meeting and exceeding customer expectations.

How direct selling shone brightly in an unprecedented year and what leaders can do to maintain momentum and confidence in their teams and salesforce.

How the spirit of discovery will help the channel be comfortable with discomfort, build adaptable teams to reposition our story, and listen for evolutionary opportunities.