• Avon

    AVON: Empowering Women for Over a Century Through Direct Selling

    Flexibility, work-life balance, opportunity for all . . . these are some of the guiding principles driving the direct selling industry, principles not only appealing to women but also extremely forward-thinking. In the past, a woman’s duty to family often meant she was tied to the home and couldn’t enjoy a career or earn money of her own. For years, direct selling has afforded women with the ability to do both, long before the virtual, work-from-home days of COVID.
    • LaunchingBiz

    Launching a New Business in 2022: Accounting for New Methods While Staying Committed to What’s Proven

    "The way to get started is to stop talking and start doing.”

    Walt Disney shared this concise advice on how to get things off the ground and, given his track record, there’s obviously some truth to it. Thinking about starting a new business is one thing; actually starting one is something completely different.

    • attitude

    Attitudes toward Direct Selling: How Entrepreneurs and Consumers See the Channel

    A record-setting year in 2020 for retail sales, direct sellers, and customers had the US direct selling channel riding high and carrying tremendous momentum into last year. Although 2021 sales are expected to return to historical norms—the USDSA will release final figures in June—during the pandemic, the channel emphasized the impact of its presence on local economies, showed investors the adaptability of its business model, offered displaced workers clear paths for career options, and gave consumers a diversity of products for living in a post-COVID world.
    • Lifecycle

    The Life Cycle of a Direct Selling Company

    We sometimes learn more about our company and ourselves when the business is in decline and during those pivotal, humbling moments as we work toward the next ascent.
    • ThisIsDirectSelling

    This Is Direct Selling

    Like many entrepreneurs, direct sellers embrace the spirit of independence. And like industries that are built to last, direct selling has adapted and endured over the decades by preparing generations of Americans for many of the defining moments that changed the course of our nation’s history. The resilience and independence that have been intrinsic to the business for more than a century are fundamental to who we are and where we are going.
    • WorkAttitude

    America’s New Attitude Toward Work: And Why It Favors Direct Selling

    Baby boomers are retiring, millennials and Gen Z are transitioning between jobs, and women are coming back into the labor force. Why direct selling is an option for all.

    • BusinessCovid

    The Business Impacts of COVID-19

    Industry research and DSA data show the continued effects of the coronavirus on direct selling customers, company revenue, and supply chains.

    • GenZ

    Is Gen Z the Future of the Channel?

    Their hedge-your-bet attitude, enterprising spirit, and focus on securing their futures post-COVID is helping Generation Z lean into direct selling.

    • October2021BlogImages4

    Poised for Growth: 5 International Companies on What’s Ahead

    Natura, Omnilife, PM-International, SwissJust, and Enagic on how they are faring and what the outlook is for their companies in 2022.

    • October2021BlogImages3

    Filling the Gaps in the Global Narrative

    What companies can do for their fields and the channel to fill in the gaps of knowledge where misinformation and misunderstanding live and breed negativity.

    • October2021BlogImages2

    Moving Forward Together to Better

    Transformational outcomes in 2020 and 2021 gave direct selling unexpected momentum. What do leaders need to focus on to drive the channel to even  further success in 2022?

    • CustomerRetention

    Customer Retention Strategies Post-Pandemic

    The direct selling channel saw an influx of new customers and distributors in 2020. To keep them in the post-pandemic marketplace, companies must evaluate the efficacy of their retention strategies.
    • cjm

    The Customer Journey Map: Mapping the Path to Brand Loyalty

    In the drive toward a more customer-centric approach, customer journey maps provide actionable insights that allow leaders to draw on the power of storytelling in the quest to serve customers better.
    • PartyPlan

    From Doorbells to the Digital Age: The Modernization of Party Plan

    Companies were already in the midst of contemporizing the sales model when shifts caused by the pandemic brought new opportunities to empower their salesforces and reach customers.     
    • BizIntelligence

    Business Intelligence: How Data Can Lead the Way Forward

    New and expanded DSA Industry Research Committee studies provide exclusive insight into direct selling market-sizing, KPIs, industry trends, and forecasting.
    • DirectSelling2021

    Direct Selling 20/21

    Amid a global pandemic, a renewed call for racial equality, and a charged political environment, the direct selling model showed it was resilient and enduring.
    • changemakers

    The Change Makers

    Direct selling's visionary leaders discuss how their 2020 pivots shaped their 2021 outlooks, and why they will continue to be agents of change for their companies, teams, distributors, and customers in the post-COVID-19 era.