In each issue of DSJ we welcome a social media expert from a DSA member company to address issues related to social selling. For this issue, our focus is on the impact of 2020 on the social media experience. Social media was already a complicated animal for direct selling companies when it came to balancing brand management and product marketing compliance. Then the pandemic hit, and the loss of the personal connection with customers forced many companies to step up their social media games. Scentsy Senior Manager of Marketing Jessie Eby shares her insights on Scentsy’s social media presence and what her company did to meet the new challenges that arose in 2020.