The US Direct Selling Association (DSA) announced its annual industry award winners during its DSA ENGAGE annual meeting held in New Orleans on November 2. The finalists and winners of the Association’s highest awards are listed herein.
Excellence in Business
The finalists for the Excellence in Business award were:
- Amway – Amway Customer Shopping Transformation
- Amway – Amway Mobile App
- Jeunesse – JeunesseEvents.com
- Mary Kay – Suite 13: A Virtual Beauty Experience by Mary Kay
- Saladmaster – Saladmaster Digital Demo
- Scentsy – Quick Pivots
The winner was Scentsy – Quick Pivots.
Scentsy consultants launched the Monthly Movement, an engagement campaign designed to keep Scentsy strong and growing during the global pandemic and ensuing stay-at-home mandates of 2020. Scentsy had four major objectives to support the goals consultants set with the movement: 1) secure Scentsy as an essential business, 2) overcome stay-at-home challenges with virtual resources and a remote workforce, 3) increase the size and capacity of Scentsy operations to meet the increased demand, and 4) bolster consultant recruiting efforts with a join promotion in May. Due to their joint efforts, 2020 revenue increased 87 percent over 2019 revenue, the company had a record-breaking recruiting month with 39,328 consultant enrollments, and the home office team doubled in size—even with major challenges that impacted everything from manufacturing and shipping to consultants’ ability to sell products from their homes.
Marketing & Sales Campaigns
The finalists for the Marketing & Sales Campaigns award were:
- Amway – n* by Nutrilite™
- Immunotec – New Branding
- pawTree – Food Free for All
- Scentsy – Bring Back My Buddy
The winner was Scentsy – Bring Back My Buddy.
When Scentsy first launched Buddy in September 2010, it was an instant hit. The product, which was designed for kids of all ages, originally began as a seasonal catalog product but morphed into a highly successful limited-time-offer program due to the natural collectability. However, because each Scentsy Buddy was only available while supplies lasted, not every customer was able to get the ones they wanted most. In 2020, to celebrate a decade of these fragrant friends, Scentsy invited consultants and customers to vote on which three Buddies to bring back as 10th Anniversary Editions, available once more for a limited time only. From voting to purchasing, Bring Back My Buddy had successful engagement and results. A total of 532,317 votes were cast by Scentsy Buddy fans during the three-day window in February 2020, and the company’s $1 million goal for new revenue was dramatically achieved: 10th Anniversary Edition Scentsy Buddies brought in more than $3.5 million in new revenue globally.
The finalists for the Product Innovation award were:
- 4Life – 4Life Gold Factor
- Amway – AmPerks Customer Rewards Program
- Mary Kay – eStart
- Nu Skin Enterprises – Beauty Focus Collagen+
- Plexus – MegaKids Microbiome
- USANA Health Sciences – Mood & Relaxation Products
The winner was USANA – Mood & Relaxation Products.
The products in USANA’s Mood & Relaxation line include Stress Relief, Calm Response, Mineral Calm, and Pure Rest. Stress Relief is designed to nurture a healthy emotional response and resilience while supporting the GABA receptors in the brain that help to regulate mood. Calm Response is a balm made to create an aromatic, calming environment to provide a sense of well-being and resilient emotional state. Mineral Calm is a beverage mix combining the calming flavors of ginger and lemon to help ease the body and mind for a peaceful night’s rest. Pure Rest, a fast-acting, ultra-pure supplement, uses melatonin to naturally regulate sleep and wake cycles.
The finalists for the Technology Innovation award were:
- Amway – Amway Design System
- Saladmaster – Saladmaster VX
- Scentsy – Queuing and Presale
The winner was Saladmaster – Saladmaster VX.
As Saladmaster was navigating the new world brought on by the global pandemic in 2020, it needed to find a way to bring its traditional in-person cooking shows to life in a virtual manner. The virtual cooking shows were new to the Saladmaster salesforce, who shared that it was difficult for consumers to see the cookware products come to life in their own kitchens. There was a gap in bringing a realistic experience for consumers to understand the size, features, and benefits of the cookware they typically received during in-person cooking shows. So Saladmaster developed a twist on augmented reality that allowed consumers to see its most-loved products in real life from the comfort of their homes. Saladmaster VX, aka “Virtual Experience,” was developed by leveraging 3D imagery and an existing vendor’s virtual technology, along with QR coding. The QR code takes a user to Saladmaster’s virtual reality page where cookware can be placed in their own environment—be it the kitchen, table, or wherever the user wants—to experience the cookware before making any type of investment.
Vision for Tomorrow
The finalists for the Vision for Tomorrow award were:
- Amway – Amway Customer Platform Innovation
- Jeunesse – Jeunesse Kids Foundation
- Kyani – Rise Together
- Mary Kay – Spread Love Campaign
- USANA Health Sciences – USANA Kids Eat
The winner was USANA – USANA Kids Eat.
USANA Kids Eat is a local, Salt Lake City-based program with a mission to eliminate hunger in Utah schools by providing backpacks filled with non-perishable, easily prepared food to ensure kids have enough to eat outside of school hours. Since combining forces, both Kids Eat and the USANA Foundation have shared space in the USANA corporate office. Each week, USANA Kids Eat delivers over 5,600 meals to local, at-risk youth in Utah. USANA and its employees work year-round to provide financial support and the proper resources to the Foundation and to USANA Kids Eat, whether that is donating a portion of their paychecks each month to the Foundation for support or going over to the facility and packing bags. During the COVID-19 outbreak, families needed food more than ever, so USANA Kids Eat stepped up to the challenge. USANA Kids Eat supported a total of sixty-eight schools, community programs, and neighborhood clubs to help 6,193 kids in 2020.
The finalists for the Partnership award were:
- Filuet Group
The winner was PayQuicker.
PayQuicker, an innovative fintech company, launched its revolutionary payout platform in 2007, allowing businesses of any size to offer secure and compliant instant global payouts in local currency via secured bank accounts with prepaid debit cards, virtual cards, and mobile wallets all through a single point of integration. Its platform offers a low-cost, fully customizable, client-branded portal and experience with advanced technology that becomes the client’s competitive advantage. For clients who have their own portals, PayQuicker offers the same advanced global payment gateway that can be white-labeled and integrated directly with a client’s portal, powering it with all the PayQuicker best-in-class features and benefits. PayQuicker benefits power clients to make payouts to distributors, consultants, affiliates, vendors, gig workers, contractors, and others across the globe and become a competitive advantage. The PayQuicker platform delivers on all mission-critical requirements to deliver choice, speed, and security. Through one easy integration, clients can offer their payees a choice of instant payment types (virtual, instant issue, prepaid debit cards) and instant spend (online, POS, ATM).