DSEF to Host National Thought Leaders Conference on Direct Selling

Apr 29, 2022
By DSJ Staff

DSEF Fellows will host a national conference on October 13-14, 2022, at Emory University in Atlanta, Georgia to address key issues and challenges in direct selling.

The event, co-chaired by Dr. Sandy Jap of Emory University and Dr. Kent Grayson of Northwestern University, will bring together leading academics, field experts and industry leaders who will discuss the latest research and trends affecting the future of the direct selling channel.

The event will also feature research and data-driven discussions that address channel critics, well as the importance of direct selling as an accessible option for millions of individuals around the world to purchase products, earn supplemental income and grow a business.

While bringing attention to existing research, the gathering will also spur additional academic and practitioner collaboration to improve industry practice, performance and understanding as a competitive go-to-market strategy.

In addition to influential academic field leaders, the event will be open to the public including policymakers, media and opinion leaders and others. More information to come as DSEF planning continues with our academic partners.

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