SeneGence Partners with Miss USA Organization

Aug 26, 2021
By DSJ Staff

The Miss USA organization has a new partner: SeneGence.

On July 22, at the SeneGence annual event held in Frisco, Texas, SeneGence Founder and CEO Joni Rogers-Kante was joined onstage by 2008 Miss USA and National Director for the Miss USA organization Crystle Stewart to announce the partnership.

“Many years ago, I participated in a Miss USA event selling LipSense to their attendees,” said Rogers-Kante. “At that time, I never would have believed that SeneGence would be a sponsor of the iconic Miss USA pageant.”

SeneGence and the Miss USA organization partnership campaign will include exclusivity for cosmetics, television coverage (i.e., SeneGence commercials, backstage LipSense® lounge, SeneGence cosmetics used on contestants and talent), Miss USA and Miss Teen USA custom LipSense collection, giveaways, and more.

The Miss USA organization is committed to bringing pageants into the everyday lives of young women across America. Their Pageantry Reimagined® presents a new generation of women of influence who the world has yet to meet.

“Miss USA and SeneGence are two organizations that are deeply aligned with the advancement and empowerment of women, and we are delighted with this partnership,” Rogers-Kante said.

The 2021 70th edition of Miss USA and Miss Teen USA awards will be held in Tulsa, Oklahoma, and broadcast live from the Paradise Cove Theater of River Spirit Casino Resort. Reigning Miss USA Asya Branch of Mississippi will crown her successor at the end of the evening.

The SeneGence and Miss USA partnership journey can be followed on social media at #SashesandSeneGence.

  • August 2021