DSA ENGAGE 2022: Conversion Immersion to Be Held June 5-7

Mar 30, 2022
By DSJ Staff

The US Direct Selling Association (DSA) will hold its annual meeting from June 5-7 at the Boca Raton Resort & Club in Boca Raton, Florida. DSA ENGAGE 2022: Conversion Immersion will focus on the disruption and transformation currently occurring within the direct selling industry.

Opening keynote speaker will be best-selling author Kindra Hall, author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She will offer her thoughts on how direct selling can refocus its narrative.

Other keynote speakers are Meetology’s Jonathan Bradshaw, who will share insights on how to connect more powerfully with everyone you meet; David Meltzer of Sports1 Marketing, who will offer tips on developing a mindset that seeks progress not perfection; Eric Pulier, the Founder of Vatom, who will share what the Metaverse has to offer; and Lisa Gudding, Executive Vice President of Ipsos, who will explore larger labor and workforce trends. Attendees will also learn about payment trends with crypto, consumer behavior, and learn what companies need to do to attract the next generation of sellers, consumers, and executives from those who are doing it today.

Direct Selling CEOs are invited to confidential, candid, honest, and private one-on-ones with the leaders who face the same challenges as them at DSA’s exclusive by-invitation-only retreat on Sunday, June 5. Executive sessions will be held for Communications, Meetings & Incentives, Sales & Marketing, and Technology. Workshop breakouts will focus on the Federal Trade Commission and third-party platforms; rapid-fire sessions will deliver fast-paced TED Talk-style presentations.

DSA ENGAGE 2022 premier partners are Amway, Herbalife, iPayout, Jenkon, Katapult, Multibrain, Nexio, Nu Skin, SeneGence, and Verb.


A golf tournament, presented by the DSA PAC and Nexio, will begin at 7:00 AM on Sunday, June 5, at the Boca Raton Club. Entry fees are $300 for an individual and $500 for a PAC member.

A Welcome Reception and Scavenger Hunt, and an After-Hours Party sponsored by DSA supplier partners, will be held on Sunday, June 5.

A Poolside Party with special entertainment from Kevin Guest (CEO, USANA) and his band, the Free Radicals, to benefit the Direct Selling Education Foundation (DSEF) will be held on Monday night, June 6.

DSA’s annual Awards Gala will be held in conjunction with an ‘80s-themed rock concert on closing night, June 7.

Hotel Rate

DSA members can secure a hotel  rate of $249 per night. DSA’s block of rooms will be released to the public on Thursday, May 13, 2022, and will be given on a first-come, first-served basis.

Early-Bird Pricing

Those registering before April 1, 2022, save $100 on the DSA ENGAGE registration fee.

For a full schedule of events and to register for DSA ENGAGE, go here.

  • DSA Briefs
  • March 2022