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Direct Selling 101 – Boot Camp

REGISTER TODAY for $99

** All times listed are Eastern Time. **

Sunday, June 5

12:15 – 12:30 p.m.
Lunch
12:30 – 12:50 p.m.
Introduction to Direct Selling

Direct selling is the age-old method of conducting sales directly with an individual, away from a fixed retail location. But there's more to the story than the simple sale of products. This sales channel is fundamentally different from other distribution channels.

Learn what accounts for those differences and how successful companies structure their operations around the unique philosophies associated with specific direct-selling principles.

  • Angela Chrysler
    Chief Development Officer
    ACN, Inc.
12:50 – 1:10 p.m.
Finance: It's More than Just a Budget!

The first rule of financing is to hire an expert. Doing so doesn’t get you off the hook for knowing the inner workings of your company’s budget or the key operating indicators at work in the direct selling business model.

This session will cover the metrics you need to place your company on the right track for success instead of heading over the financial cliff.

  • Jimmy Lin
    Chief Financial Officer
    Damsel in Defense
1:10 – 1:20 p.m.
Break

 

1:20 – 1:40 p.m.
Tech Toolbox

 

You clearly see the shape your business needs to take to compete, but selecting the technology platforms and tools to bring that vision to fruition can be daunting.

This session will help you assess technology solutions for their ability to drive your business forward. You will also learn to avoid unproven technologies that promise results that may be too good to be true.

  • Peter Benedict
    Executive Vice President, IT
    USANA Health Sciences, Inc.
1:40 – 2:05 p.m.
Social Media for Start-Ups

Social media can be time-consuming when time is a scarce resource for any newly launched enterprise. We'll explore the social media must-haves to get you on the right track to managing your consultant community, including:

  • The nuts and bolts of managing your consultant community pages
  • Interacting with the public and ensuring that your consultants live up to your brand's highest standards
  • Avoiding the negativity and using social media for motivation, recognition, and real-time updates

  • Scott Kramer
    Chief Executive Officer
    Multibrain
2:05 – 2:20 p.m.
Top Reasons Direct Selling Companies Fail

The odds may be against Direct Selling company success - but for the courageous, passionate, and dedicated, the rewards are immeasurable.

This session will highlight the biggest pitfalls companies face as they launch, grow, and become successful. We’ll focus on the Top Challenges start-ups and trailblazers face in today’s rapidly changing marketplace and how to approach them. Get ready to dig deep and assess the areas where your organization can minimize risk and maximize opportunity by uncovering the connection between:

  • What reasons cause companies to struggle and fail
  • Why independent contractors disconnect and leave
  • Actionable steps to take in stacking the odds in your favor

  • Meredith Berkich
    Chief Growth Officer
    Jenkon
2:20 – 2:45 p.m.
A Crash Course in Direct Selling Law

To make sure your company has the legal support it needs, you must retain a knowledgeable attorney who knows the ins and outs of direct selling law. But you still need to know the basics, and that's exactly what this session will provide. We'll specifically dig in to:

  • The impact of the independent contractor status in your field
  • Promotion do's and don'ts
  • What federal regulation says about product and opportunity claims

  • Brent Kugler
    Partner
    Scheef and Stone
2:45 – 3:00 p.m.
Break

 

3:00 – 3:20 p.m.
What Is a Comp Plan, and How Do I Get One?

How your company compensates your salesforce is one of the most critical business decisions you’ll have to make. Whether you are starting your own enterprise or starting your career at an existing one, this session will provide the education you need to understand the basic principles and to refine your direct selling compensation plan. We’ll cover the different parts of a plan and the behaviors they drive, key considerations when designing or evaluating your plan, and the role promotions should play without overriding your plan. Most importantly, you’ll see how one slight adjustment can cause a domino effect within your salesforce.

  • Andi Sherwood
    Director of Strategy and Plan Design
    Dan Jensen Consulting
3:20 – 3:40 p.m.
Developing Your Independent Salesforce

While building your team, you need to know how to train and develop them. Your salesforce is geared up to recruit more sellers and is motivated to sell your products for the long term. We’ll tackle the basics of creating field development programs that foster growth, leadership skills, and ethical behaviors.

We’ll discuss how to move your first-level salesforce into leadership and set performance standards. This discussion will explore the fun and appealing training methods that get your salesforce excited about their businesses and why inspiration and recognition are crucial to your company’s long-term success.

  • Brett Duncan
    Principal
    Strategic Choice Partners, LLC
3:40 – 4:00 p.m.
Wrap-Up

 

  • Angela Chrysler
    Chief Development Officer
    ACN, Inc.

Premier Partners

SeneGence

Jenkon

Katapult

Multibrain

Nuskin

Ruby Sponsor

Nexio

Emerald Sponsors

Amway

Herbalife

i-payout

Verb

Platinum Sponsors

PayQuicker

Rallyware

Xirect

Gold Sponsors

Checkout

Kount

Maersk

Silver Sponsors

ADI Meetings and Events

InfoTrax

MIG

Penny

Bronze Sponsor

Kount

à la carte Sponsors

4Life

DirectScale

PRO Insurance

Shaklee

Smart Office Solutions

Squire

Thatcher

Worldpay

ENGAGE2022-Horizontal

A special thank you to DSA’s 2022 ENGAGE sponsors for their generous support

  • SeneGence

    SeneGence

  • Jenkon

    Jenkon

  • Katapult

    Katapult

  • Multibrain

    Multibrain

  • NuSkin

    NuSkin

  • Nexio

    Nexio

  • Amway

    Amway

  • Herbalife

    Herbalife

  • ipayout

    ipayout

  • verb

    verb

  • PayQuicker

  • Rallyware

    Rallyware

  • Xirect

    Xirect

  • checkout

    checkout

  • Kount

    Kount

  • Maersk

    Maersk

  • ADI

    ADI

  • Infotrax

    Infotrax

  • MIG

    MIG

  • penny

    penny

  • vorys

    vorys

  • 4life

    4life

  • directscale

    directscale

  • Pro

    Pro

  • Shaklee

    Shaklee

  • smart-office

    smart-office

  • Squire

    Squire

  • Thatcher

    Thatcher

  • Worldpay

    Worldpay

  • Amware

    Amware

  • BakerHostetler

    BakerHostetler

  • KelleyDrye

    KelleyDrye

  • pcnametag

    pcnametag

  • WinstonStrawn

    WinstonStrawn