The millions of Americans that become involved in direct selling are the public face of the retail channel. DSA and its member companies work with policymakers in the federal, state and local levels to establish an appreciation of their contributions and to ensure that direct sellers and their customers are protected from bad actors – pyramid schemes and companies that exaggerate income, lifestyle, and product claims.
DSA’s policy priorities seek to:
In 2017, over 18 million people were involved in direct selling, accounting for over $34 billion in retail sales. DSA’s advocacy focuses on ensuring direct selling businesses can continue growing in the marketplace. To guide our efforts, DSA has developed policy papers clearly articulating the association’s positions and policy alternatives on the most important issues to direct selling.
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