Our Priorities

The millions of Americans that become involved in direct selling are the public face of the retail channel. DSA and its member companies work with policymakers in the federal, state and local levels to establish an appreciation of their contributions and to ensure that direct sellers and their customers are protected from bad actors – pyramid schemes and companies that exaggerate income, lifestyle, and product claims.

DSA’s policy priorities seek to:

  • Preserve the legal and tax status of independent direct sellers so they can pursue meaningful, independent work.
  • Help stakeholders differentiate between legitimate direct selling companies and illegal pyramid schemes to protect consumers

In 2018, over 16 million people were involved in direct selling, accounting for over $35 billion in retail sales. DSA’s advocacy focuses on ensuring direct selling businesses can continue growing in the marketplace. To guide our efforts, DSA has developed policy papers clearly articulating the association’s positions and policy alternatives on the most important issues to direct selling. 

Federal Trade Commission 2025 Rules Impacting the Channel

On January 13, 2025, the Federal Trade Commission issued a newly proposed rule that poses a serious and unnecessary threat to the direct selling channel. DSA has outlined the FTC announcement in a memo that was distributed in January 14, 2025.

View the Memo

DSA's Advocacy Accomplishments in 2024

Download our year-in-review update to see what we accomplished in 2024.

Download One Pager

Advocacy Resources