The Direct Selling Self-Regulatory Council (DSSRC) was launched in 2019 as a third-party, independent self-regulatory program administered by the non-profit organization BBB National Programs. DSSRC is funded by the Direct Selling Association (DSA).
Direct selling – when done correctly – can benefit salesforce members and consumers. However, the dissemination of unsupported product claims and the over-embellishment of the amount of money that can be earned through a direct selling opportunity is an ongoing concern in the industry. DSSRC is a proactive effort to identify and eliminate product and earnings claims that are eroding the reputation of the direct selling industry. To be successful, effective self-regulation requires ongoing commitment and participation from companies and salesforce members from across the industry.
DSSRC monitors the entire U.S. direct selling industry and embodies the following principles:
cases referred to the Federal Trade Commission for non-response/non-compliance with inquiries
public case decisions
unique URLs reviewed for potential infractions
administratively closed cases
Download the Direct Selling Self-Regulatory Council one pager
Download the DSSRC 2022 Year End Activity Report
Peter Marinello is vice president of the BBBNP and serves as the executive director of the DSSRC. He brings a wealth of legal and self-regulatory experience from the National Advertising Division and the Electronic Retailing Self-Regulation Program. Howard Smith, an attorney with 15 years of business litigation experience, serves as senior staff attorney with the DSSRC.
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A special thank you to DSA’s 2023 ENGAGE sponsors for their generous support.
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