September 22, 2021 at 1:00 PM ET
Managing Supply Challenges: Strategies from Top Retailers

Despite the growth of direct selling during the last 18 months, companies consistently cite supply chain issues as being an ongoing challenge.  These challenges are not limited to direct sellers but can be felt by a broad range of businesses across the economy.  Hear from a supply chain expert who represents top retail brands on issues identified and strategies implemented to reduce the impact to best serve their customers.


  • Jess Dankert, VP of Supply Chain, Retail Industry Leaders Association
  • Walter Noot, COO, USANA Health Sciences 

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September 23, 2021 at 1:00 PM ET
Presented by SOVOSAvoiding the Pitfalls and Complexities of New and Upcoming Changes to the IRS and State Tax Codes: Protecting Your Distributors and Business while Ensuring a Smooth Implementation


Direct selling companies want to ensure distributors can focus on what they love without worrying about Uncle Sam and the tax bill: and for 2021, IRS tax reporting requirements have changed yet again.

New policies, together with proposed changes in the Treasury Green Book, have many implications for direct selling companies, including new W-9 requirements that could increase organizational risk of 24% backup withholding liability.

Join Sovos and DSA as we review how new and proposed changes impact direct selling companies and how you can adopt these changes with minimal impact on your company and distributors.

Together we will explore:

  • How 2021 IRS and state Form 1099-NEC, MISC, and K reporting requirements have changed;
  • Steps to take in preparation for the proposed changes to Form W-9 obligations and minimizing backup withholding; and,
  • Tips for preparing organizational processes to prevent errors and subsequent IRS and state penalties.


  • Wendy Walker, Solution Principle , Sovos
  • Paul Ogawa, Regulatory Analysis, Sovos

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October 5, 2021 at 1:00 PM ET
Stay or Leave? New Insights on Salesforce Turnover in Europe and the U.S. (Presented by DSEF)

Because your distributors are the heart of your company’s go-to-market strategy, both their intentions to leave, and their reasons for staying, are important drivers of overall company and salesforce performance.

Join DSEF Fellows Dr. Manfred Krafft and Dr. Anne Coughlan as they share new insights on turnover behavior in Europe and another on salesforce performance in the U.S., including:

  • Key drivers of intention to leave
  • Attrition across Europe and how it might impact your market expansion strategy
  • How a distributor’s “stay-type” influences earned income and downline size in the U.S.
  • Best practices and communication strategies for retention and performance


RobertRobert Cavitt
CEO, Jenkon
DSEF Board Member


AnneDr. Anne Coughlan
Polk Bros. Chair in Marketing, Emerita
Northwestern University, Kellogg School


KrafttDr. Manfred Krafft
Professor of Marketing
University of Muenster, Germany


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October 12 - 13, 2021

Direct Selling Compliance Certification Program

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October 13 - 15, 2021
Legal & Regulatory Seminar

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October 30, 2021
DSA/DSEF Board of Directors Dinner at 7:00 - 9:00 PM

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October 31, 2021
DSA/DSEF Joint Board of Directors Meeting at 9:00 AM - Noon

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October 31 - November 2, 2021
DSA ENGAGE 2021: Live! In New Orleans

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June 3 - 7, 2022
DSA Annual Meeting 2022 - Boca Raton, Florida

More Information to Come!