Thursday, February 18, 2021 - 1:00 PM ET 
Industry Trends & Insights from DSA’s DataTracker and QuickPulse Research

Join business intelligence & insights execs on DSA’s Industry Research Committee as they unveil new data from the most recent DataTracker (quarterly KPI-tracking) and QuickPulse (monthly Coronavirus business-impact tracking) research.
 
In addition to reporting on how direct selling performed in the last couple of months, the panel will explore trends in the US economy, retail, and direct selling, how to overcome challenges and leverage opportunities for a post-pandemic direct selling world, and take audience Q&A.

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Thursday, February 25, 2021 - 1:00 PM ET
Demystifying Customer Journey Mapping (Presented by DSEF)

As direct selling companies drive towards a more customer-centric approach, developing a customer journey map will be essential to their success. This visual representation of every interaction a customer has with a brand along their customer journey draws on the power of storytelling not only to engage customers, but to provide companies with actionable insights that will lead to better serving these customers.

In part two of DSEF Insights’ three-part customer-focused webinar series, you’ll get a blueprint for mapping your customers’ journey from their initial contact with your distributors, products and company to the ultimate goal of long-term brand loyalty. Join DSEF and Dr. Monica Hernandez, Associate Professor of Marketing at St. Edwards University and learn about: 

  • The basics of effective journey mapping
  • Discrepancies in the customer experience
  • How journey mapping can help you meet your business objectives
  • Common misconceptions of customer journey maps

Dr. Monica Hernandez
Associate Professor of Marketing
St. Edwards University

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Monday, March 8, 2021 - 1:00 PM ET
Diversity, Equity & Inclusion: Our Initial Wins, Shorter-Term Success, and Progress Toward Longer-Term Goals

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Thursday, March 11, 2021 - 1:00 PM ET
Customer Series: Session 3 - Digital Marketing Strategies to Maximize Customer Engagement

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March 23, 2021
DSA/DSEF Virtual Board of Directors Meeting

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June 5, 2021
DSA/DSEF Board of Directors Meeting

Meeting format and schedule details to be announced

June 5-8, 2021
DSA ENGAGE Annual Meeting

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