The Direct Selling Association is powered by a community rooted in passion, purpose, and perseverance. The people of direct selling are united by a belief in something greater than themselves—a belief in opportunity, in connection, and in the strength of shared success. As our channel faces unprecedented regulatory scrutiny, we are advocating with resolve, making sure policymakers understand and respect our commitment to consumer protection and the entrepreneurial spirit that drives our business model. DSA’s Work Doesn’t End with Advocacy; Our Work Begins with Education Education of direct selling executives, the field, and channel suppliers, as well as providing these stakeholders with the research and tools that help ensure compliance with consumer protection guidelines, elevates individual companies, and harnesses our communal power to innovate. Everything we do is driven by this conviction—and by the active engagement of our member companies. Whether you're a legacy brand or an emerging startup, your voice matters. Together, we are stronger. Together, we are one voice. Together, we are direct selling.
As the collective voice of the visionaries, entrepreneurs, and innovators comprising the most powerful, people-driven distribution channel in the world, DSA's mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.
In today’s fast-changing regulatory environment, the direct selling channel needs strong, informed advocacy—and that’s exactly what DSA delivers. From Capitol Hill to state legislatures, we engage directly with lawmakers, regulators, and coalition partners to shape policy, protect entrepreneurial opportunity, and push back against overreach. DSA believes in providing education that supports direct selling. We don’t just advocate for the future: we equip the leaders who shape it. Whether you’re building brand strategy, managing risk, or training a global salesforce, DSA offers the content, credibility, and community you need to lead with confidence. Education is powerful, but a self-regulatory framework helps provide oversight in a modern direct selling marketplace. The Direct Selling Self-Regulatory Council (DSSRC) is the independent body that oversees integrity and compliance across the U.S. direct selling industry. Created in 2019 by the Direct Selling Association (DSA) and administered by BBB National Programs, the DSSRC was designed to address rising scrutiny, new marketing environments, and the need for stronger third-party accountability. Its mission is straightforward: monitor the marketplace, investigate questionable claims, and strengthen consumer trust by promoting responsible practices industry-wide. BBB National Programs is a non-profit organization that runs many of the country’s leading self-regulatory systems, including the National Advertising Division, the Children’s Advertising Review Unit, and the Digital Advertising Alliance. Their experience managing independent oversight programs made them the right partner to administer the DSSRC and ensure it operated with neutrality and credibility.
DSA Members are direct selling companies that have completed the application process and recommit annually to our Code of Ethics. Members receive full access to our slate of benefits and are given unique opportunities to be leaders in the industry. Yearly, 20% of the membership is subject to our Random Review process to verify their continued compliance with the Code of Ethics.
Pending Applicants are companies that have submitted an application for DSA membership. As part of a Pending Applicant company, executives will receive all the benefits of DSA membership but have not been granted official membership in the Association. Once a company successfully completes the membership process, DSA membership status is granted.
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Suppliers offer products and service to our member companies to help them run and grow their businesses.
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Supplier Exhibitors are Supplier companies that have secured a booth in the Exhibit Hall at our Annual Meeting for the current year.
Affinity Partnership affiliation is available to a select number of Suppliers that have partnered with DSA. Learn more.
Global Associates are companies with international operations that do not plan to enter the U.S. market. DSA Global Associates receive access to DSA digital resources, research, communications and events.
Subscribers are people looking to start a business or exploring the direct selling channel with the intent of starting operations. DSA Subscribers receive access to DSA digital resources, research, communications and events.