On July 19, DSA's Diversity and Empowerment Council hosted a briefing: “Direct Selling: Providing Growth and Opportunity for Hispanic Americans” on Capitol Hill. The event featured direct selling company executives and an independent distributor, who discussed the significant impact of Hispanics on direct selling and how the business keeps evolving due to what is the fastest growing demographic in the United States. Special guest Rep. Tony Cardenas (D-CA) spoke about the importance of direct selling to Hispanics achieving success.
On September 29, 2015, U.S. Representatives Marsha Blackburn (R-TN) and Marc Veasey (D-TX) announced the formation of the Congressional Direct Selling Caucus. A bipartisan forum to build greater awareness about direct selling and policy issues relevant to the over 20 million Americans involved in direct selling.
Rep. Marsha Blackburn (R-TN)
Rep. Marc. Veasey (D-TX)
On March 29 2017, the Caucus held a briefing “Direct Selling: Entrepreneurism Driving Economic Growth” to discuss the value of direct selling to millions of micro-entrepreneurs and the United States economy. Former NFL player and direct selling representative JJ Birden and noted research academic Dr. Robert A. Peterson provided additional insights into the impact of direct selling. The Caucus will be holding regular briefings to help raise awareness about the opportunities in direct selling and the commitment of its businesses to the highest ethical and consumer protection standards.
Dr. Robert A. Peterson
As of October 4th, 2018.
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