DSA/BBB National Programs, Inc.
Direct Selling Self-Regulatory Council

INDEPENDENT INVESTIGATION. INCREASED OVERSIGHT. ACTIVE MONITORING.

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WHO

The Direct Selling Self Regulatory Council was launched in 2019 as a self regulatory program administered by the BBB National Programs. It is funded by voluntary contributions from members of the Direct Selling Association.

WHY

For more than five decades, the DSA has had a self-regulatory program for its members. This program articulates clear principles, but primarily was initiated and took action based on consumer complaints. The creation of a proactive program represents a dramatic step forward to raise the bar for the direct selling industry.

WHAT

The third-party, self-regulatory organization monitors the entire U.S. direct selling industry and embodies the following principles:

  • Clear industry standards on issues such as product and earning representations;
  • Identification of relevant best practices from other self-regulatory models;
  • Creation of a process that both monitors and enforces strict business principles; and
  • Enacts measures to raise the bar of excellence for DSA members and the entire direct selling channel

2019-2021 DSSRC Results

10

cases referred to the Federal Trade Commission for non-response/non-compliance with inquiries

39

public case decisions

Almost
50,000

unique URLs reviewed for potential infractions

330

COVID-tagged posts

180

administratively closed cases

Leadership

Peter Marinello is vice president of the BBBNP and serves as the executive director of the DSSRC. He brings a wealth of legal and self-regulatory experience from the National Advertising Division and the Electronic Retailing Self-Regulation Program. Howard Smith, an attorney with 15 years of business litigation experience, serves as senior staff attorney with the DSSRC.

DSSRC Press Releases