The Direct Selling Self Regulatory Council was launched in 2019 as a self regulatory program administered by the BBB National Programs. It is funded by voluntary contributions from members of the Direct Selling Association.
For more than five decades, the DSA has had a self-regulatory program for its members. This program articulates clear principles, but primarily was initiated and took action based on consumer complaints. The creation of a proactive program represents a dramatic step forward to raise the bar for the direct selling industry.
The third-party, self-regulatory organization monitors the entire U.S. direct selling industry and embodies the following principles:
cases referred to the Federal Trade Commission for non-response/non-compliance with inquiries
public case decisions
unique URLs reviewed for potential infractions
administratively closed cases
Download the Direct Selling Self-Regulatory Council one pager
Download the DSSRC 2020 Year End Activity Report
Peter Marinello is vice president of the BBBNP and serves as the executive director of the DSSRC. He brings a wealth of legal and self-regulatory experience from the National Advertising Division and the Electronic Retailing Self-Regulation Program. Howard Smith, an attorney with 15 years of business litigation experience, serves as senior staff attorney with the DSSRC.
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A special thank you to DSA’s 2021 ENGAGE sponsors for their generous support
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