The Direct Selling Association (DSA) and the Council for Better Business Bureaus (CBBB), the network hub for BBB’s in the U.S., Canada, and Mexico, have created a third party, self-regulatory program for the direct selling industry that will launch in January 2019.
For more than five decades, the DSA has had a self-regulatory program for its members. This program articulates clear principles, but primarily was initiated and took action based on consumer complaints. The creation of a new, proactive program represents a dramatic step forward to raise the bar for the direct selling industry.
The new, third-party, self-regulatory organization will monitor the entire U.S. direct selling industry and will embody the following principles:
Comprehensive active monitoring of the direct selling marketplace, including websites and social media of both companies and the salesforce in the areas of income representations and product claims.
Independent investigation and reporting unresolved violations of non-compliant companies to the Federal Trade Commission.
Rigorous, competitive challenge process, enabling other companies to identify issues for the Direct Selling SRC.
Increased consumer protection that will compliment law enforcement with the hallmarks of successful self-regulation.
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