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Successful entries in this category will demonstrate excellence in the innovative use of salesforce-enabling technology.
Winning entries will:
Mobile Technology - Direct selling has never been confined by traditional business venues and today's smart phones and tablet computers are further redefining how and where we conduct business. Have you created a killer app or adopted a technology that has made your salesforce more effective at conducting business-on-the-go?
Back Office/Business Support - Direct sellers are managing micro-enterprises and, with the power of digital technology, are competing with larger companies in other channels. But they need business intelligence and business enabling technology to manage their sales, organizations and especially to identify opportunities to maximize the returns on their efforts. How are your back office tools creating up-to-the-minute resources to motivate and enable business success?
Customer/Sales Support - A great experience can convert casual consumers into loyal customers and a residual income stream for your direct sellers. Have you found a way to leverage technology to enhance the customer experience and foster a robust, loyal and growing customer base?
Successful entries will showcase a new product or service introduced to the marketplace in the previous year that sets a high standard of excellence and innovation.
Personal Care - cosmetics, skincare, fragrances, hair care, nail care, oral care
Wellness - nutritional supplements, weight management, health foods and beverages, exercise equipment and materials
Home Decor/Durables/Home Care - cookware, cutlery, housewares, decorative accessories, air and water filters, gourmet food and beverages, cleaning products
Clothing/Accessories - clothing, lingerie, sleepwear, jewelry, fashion accessories, handbags
Education/Leisure/Other - books, scrapbooking, crafts, computer software, toys and games, sporting goods
As the Direct Selling Association continues to increase public awareness about all that our industry brings to its constituencies, the American economy and communities in the U.S. and around the world, many of our companies are already walking the walk. What has your company done that has helped the general public, the press or policymakers gain a better appreciation of what our efforts mean to them? Entrants are encouraged to highlight ways in which their program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Successful entries will illustrate how a specific project or program made an impact beyond the bottom line.
Public Awareness - The phrase "a rising tide lifts all boats" is key to understanding the importance of public perception of our industry. How has your company helped to increase awareness of the direct selling industry, best business practices, consumer protection, or high standards of ethics in business?
Philanthropy - Direct sellers are known for their commitment to improving the lives of others and that extends far beyond their own salesforce members. How has your company worked to improve the lives of those in its "community" - whether it's a local community or a community on the other side of the globe? Consideration for this award goes far beyond monetary resources. Strong consideration will be given for companies that demonstrate a commitment of human resources (both corporate and at the salesforce level) and intellectual capital.
Public Affairs - The decisions made by legislators and regulators have very real implications for our businesses, yet many Americans assume others will represent their interests. How has your company worked to make sure its interests - and those of its salesforce - are represented in the public arena?
Successful entries in this category will describe a specific program or tool that empowered or motivated the salesforce to succeed. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Incentive Programs - Business gurus like Daniel Pink, Jason Dorsey, Luke Williams and David Meerman Scott are teaching the world a thing or two about what drives behavior and performance. How have you put behavioral economics, modern motivational theory or generational dynamics to work on behalf of your sales organization?
Business Tools - Communication of your message and the effectiveness of a direct seller can be greatly facilitated by sales aids, demo sets, lead management systems and other innovative business tools. How are you ensuring your sales organization is presenting you and themselves in the most compelling, professional light?
Business Training - We all understand that effective direct sellers are those who adopt, perfect and duplicate a system of best practices. What programs and systems have you developed to facilitate and enhance the duplication of best business practices among your salesforce?
Personal Development/Motivation - It's often said that direct selling is personal development with a paycheck. How have you enhanced the lives of your sales organization members through personal development or motivational programs?
Recognition - Recognizing performance is a science and art that the most successful direct selling companies are constantly striving to perfect. What have you done to bring innovation to the Who, What, When, Where and How of salesforce recognition.
Successful entries will demonstrate excellence, creativity and innovation in effective outreach to key audiences. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Social Media/Online - Direct selling is the original form of “social commerce.” How is your company helping your sales organization leverage social media to build their businesses or enhance their effectiveness?
Promotions - Seasonality affects most our businesses in one way or another. How has your company created innovative use of product or business promotions to manage the ebbs and flows of your business cycles?
Launches - A successful product or program launch is one that has maximum buy-in and participation from your salesforce. How have you innovatively and effectively engaged your sales organization in a recent launch initiative?
The Rising Star Award is designed to recognize up-and-coming direct selling companies that have dedicated themselves to achieving a high standard of excellence in business operations.
Winning companies will:
The DSA Partnership Award recognizes Supplier companies that provide a product or service that has had a measurable impact on the growth or development of a direct selling member company or increases the profitability of a member. The judges are looking for a sustained relationship between the supplier community and active members.
The Partnership Award Entry Process:
Partnership Award entries are evaluated by a panel of judges representing a variety of disciplines. Experts from both inside and outside the direct selling community serve on the panel.
10 Years of Winners:
Award finalists and recipients will be featured during DSA’s Annual Meeting and beyond, providing winning companies with access to a spotlight that will showcase their successes. It is an effective way for recipients to motivate their salesforce, illustrate their commitment and promote their companies.
DSA looks forward to a rich and diverse slate of programs for this year’s awards program; apply today!
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