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At a time when industry critics continue to falsely describe the direct selling channel and salesforce motivations, DSEF presents the Join Stay Leave study, which will arm you with data to counter direct selling naysayers. Dr. Anne Coughlan of Northwestern University will help you to build your arsenal by demonstrating how personal consumers, part-time distributors and career-driven salespeople each contribute to the industry’s success. Gain insight into the mindset of your direct sellers. Industry thought leaders will discuss how definitive research can address industry challenges and help to combat critics. (Mona Ameli, Take Shape for Life Inc-Medifast; Dr. Anne Coughlan, Northwestern University; Connie Tang, Princess House, Inc; Kerry Tassopoulos, Mary Kay, Inc)