Direct Selling Association Announces Winners of Second Annual DSA Digital Media Awards

December 9, 2013

Washington, D.C. (Dec. 9, 2013)—The Direct Selling Association announced the winners of the second annual DSA Digital Media Awards program, which recognizes direct selling member companies that produced outstanding digital materials in the past year as part of their communications, marketing and field development programs.

The program was open to all DSA direct selling member companies and awards entries were displayed throughout this year’s DSA Be Connected Conference, which took place Dec. 4-6 in Washington, D.C. Winners were chosen by peer votes cast throughout the conference via text messaging, making DSA’s Digital Media Awards one of the direct selling industry’s only awards programs for which the winners are determined by direct selling executives themselves.

“This program not only recognizes those companies that have produced cutting-edge digital media materials as part of their marketing, communications and training programs, but it also serves to provide direct selling executives with tips on how to further develop their own digital media materials in the year ahead,” said DSA Chief Marketing Officer Amy Robinson. “We recognized a dozen companies as award recipients, but one of the great benefits of this program is the fact that it provides such fantastic takeaways for direct selling companies of all shapes and sizes.”

Southwestern Advantage was named the recipient of this year’s Best in Show Award for its online training program, which provides the company’s student representatives with a step-by-step how-to and why-to create personally branded business pages on Facebook.

All of this year’s entries are available for viewing online. A full list of winners is as follows:


About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2012, U.S. direct sales were more than $31.6 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website,

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