General Sessions

** All times listed are Eastern Time. **

Monday, June 6

Opening General Session
Meetology®: The Science Powering the Human Need to Meet

The most apparent impact of the recent Covid-19 pandemic was face-to-face social interaction restrictions.

Suddenly, millions of us were forced into isolation. Our separation highlighted just how significant being social is to humans and isolation's negative impact on our mental, physical and emotional health.

In this session, researcher Jonathan Bradshaw will explore the human need to meet and share fascinating nuggets of behavioral science as to why -- when it comes to selling -- you cannot beat meeting face-to-face.

  • Jonathan Bradshaw
    Behavioral Researcher, Speaker & Writer, Creator
    Meetology®: The Science Powering Superb Social Skills
Stories that Stick

Our opening keynote is Kindra Hall, the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List, and Forbes said it "may be the most valuable business book you read." Her highly anticipated second book, Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out, was released this past January. She'll share how we can refocus our direct selling story together.

  • Kindra Hall
    Best-Selling Author and Storyteller
Social Media Insights from the Pros

Quick bits on social media insights from the most sought-after experts will be shared throughout our sessions.

  • Scott Kramer
    Chief Executive Officer
General Session II
The Metaverse in the Direct Selling Space

A vision for the next step in the internet's evolution, "the metaverse," refers to digital worlds where people will gather to work, play and hang out. Some of those online spaces will be immersive 3D experiences and require fancy goggles to enjoy. Others will play out on a computer screen.

The term's been in flux and might continue evolving and renaming itself. It is the most repeated buzzword across online gaming, NFTs, and eCommerce.

Microsoft's planned acquisition of ActivisionBlizzard for $69 billion was explained as part of an expansion into the metaverse. Last year, Facebook rebranded itself as Meta, a nod to the social network's ambition to be a prime mover in the new world. Rec Room and world-building games, like Roblox and Minecraft, all get rolled into discussions of what the metaverse is or will be.

Join this session to learn what the road map for the metaverse could look like and its utility for the world of direct selling.

  • Eric Pulier
    Founder, Vatom
Lessons Learned

Develop a mindset that seeks progress, not perfection. Learn to achieve your biggest goals by building consistent habits and detaching your emotions from the outcome with strategist David Meltzer. When you are inspired to work towards your goals every day, without quitting, you will be more successful and more fulfilled.

  • David Meltzer
    Sports 1 Marketing & Executive Producer, Bloomberg and Apple TV series 2 Minute Drill and Office Hours
General Session III
The Year of the Creator and Properly Empowering the Field

Our speakers will share updates on what's here, what's coming, and what you need to know to stay on top of your social channels.

  • Scott Kramer
    Chief Executive Officer
  • Samantha Hind
    Auxano Marketing
The Evolution of Video as a Sales Tool and Why it Matters for Direct Sellers

What started as a novelty for cat video enthusiasts on YouTube, evolved rapidly into the driving force behind all social media platforms. It gave rise to the “influencer” community embraced by the world’s biggest brands, and it is now driving the explosive growth of eCommerce for the creator economy. For anyone selling anything, video is no longer a nice to have. It is an essential tool that happens to be perfectly tailored to fuel the growth of the direct sales industry for those who know how to leverage its power. The next level of video sales technology has just begun. Learn why it matters to direct sellers and why savvy early adopters can win big.

  • Rory J. Cutaia
    Founder, President & Chief Executive Officer, Chairman of the Board
Understanding The Evolving Payments Landscape

Consumers want to make purchases in the most effortless fashion possible - and the ways that individuals can pay for goods and services have never been as broad as what is available today.

While cryptocurrencies, buy now/pay later (BNPL), have gone mainstream, direct sellers everywhere remain focused on meeting customers where they are and ensuring that any transaction is as simple as it is flawless.

Doing so will help consumers enjoy the most convenient purchase experience possible while empowering the channel to attract the next generation of entrepreneurs though the most frictionless form of purchase that enables our brands to compete.

Moderated by:

  • Anita Krpata
    Chief Commercial Officer
    SeneGence International

  • Colt Passey
    Senior Vice President of Business Development
  • Charles Rosenblatt
    President, Banking as a Service
  • Casey Zenner
    VP of Global Sales
    Kount, an Equifax Co
Tech Panel

The pandemic changed everything: companies that had prepared by embracing flexible technology architectures and strategic partnerships were ready to respond with digital solutions. Those that hadn't yet done so scrambled, and some even failed. Our recent experience has forever changed our outlook: we all accept the imperative that accelerating our enterprises’ digital transformations require a focus on our customers and products and the practices and platforms that enable us to increase market share. This panel will explore what direct selling companies – from start-ups to those experiencing a hypergrowth phase and the most established organizations –can do today to prepare your enterprise and your teams to meet the demands of the market in 2025 and beyond.

Moderated by:

  • Deborah Gibbins
    Chief Operating Officer
    Mary Kay

  • Robert Cavitt
  • Ed Jarrin
  • Dave Siembieda
    Thatcher Technology Group, LLC
  • Sean Smith
    InfoTrax Systems
Hidden Gems - Resources for the Growth of Your Direct Selling Company in the Coming Era of Prosperity

Make sure you are in the audience as DSA’s President and CEO unveils the top-line findings from DSA’s 2022 Growth & Outlook Survey reporting data on 2021 and forecasting what's next. 

During his 37-year career, Joseph Mariano has worked to protect and promote the direct selling channel. He has pursued his passion for fighting for and advocating on behalf of the independent contractors who are the channel's lifeblood. Joe will share insights gleaned through conversations with the channel's most prominent leaders. Hear his insights into the technologies transforming our organizations and the innovations shaping today's business and fueling tomorrow's growth.

  • Joseph N. Mariano
    President & Chief Executive Officer
    Direct Selling Association
Federal Trade Commission Earnings Claims ANRPM: What Next?

In March, the Federal Trade Commission released an Advanced Notice of Proposed Rulemaking seeking to establish standards around deceptive and unlawful earnings claims. DSA was highly involved in this process, filing comments with the Commission and engaging with other interested parties during the pendency of the rule. The FTC will determine whether to proceed with a Notice of Proposed Rulemaking in the coming months.

Hear from DSA's FTC Engagement Task Force members on what the comments submitted to the FTC said and insights on future strategies and engagement for the months and years ahead.

Moderated by:

  • Brian Bennett
    Senior Vice President, Government Affairs and Policy
    Direct Selling Association

  • Kim Drabik
    Senior Director, Corporate Affairs
    Plexus Worldwide
  • Linda Goldstein
    Baker Hostetler
  • Eric Marchant
    Vice President Compliance & Assistant General Counsel

Tuesday, June 7

General Session IV
CEO Keynote
  • Philippe Guerreau
    SeneGence International
CEO Keynote
  • Ryan Napierski
    President and CEO
    Nu Skin Enterprises
CEO Keynote
  • Tyler Van Whitehead
    Arbonne International LLC
Social Media Minute
Closing General Session
The Dawning of the New Era

In March 2020, few imagined the impact that Covid-19 would have on the workforce and our accelerated adoption of technology platforms that made our virtual operations possible since the World Health Organization first declared a global pandemic.  Now, it's time to use the benefit of time to understand how these recent transformations are shaping what's next for business.  This session will explore:

  • The transformation of the American workforce
  • The shifting demands and preferences of the American consumer
  • The embrace of new payment forms of payment - together the rise of crypto currencies - and the impact on businessWill speak on larger labor and workforce trends, payment trends with crypto, and consumer behavior.

  • Lisa Gudding
    Executive Vice President
Research Panel

This session will provide in-depth data and analysis on DSA’s 2022 Growth & Outlook Study from leading insights and strategy execs on DSA’s Industry Research Committee. Learn about key industry trends, their implications on the channel, and ensure you’re well-positioned to stay competitive post-pandemic.  

  • Mary Early
    Global Senior Manager, Consumer & Member Insights
    Herbalife Nutrition
  • Daniela Farmache
    Director of Strategic Integration
  • Gordon Hester
    General Manager of Sales for North America
    PM International
  • Monica Wood
    Vice President, Global Consumer and Member Insights
The Future of Sales and Training Tools


  • Stuart Johnson
    Chief Executive Officer
    NOW Technologies
Trust: The Ultimate Currency

Trust is the ultimate currency in relationships that all institutions build with their stakeholders. For companies and brands, lasting trust is the strongest insurance against competition and disruption, the antidote to negative consumer perception, and the best path to continued growth. Dr. Kent Grayson will share new insights on trust that will inform your leadership, strategy and action. See more information on the Trust Project here.

  • Dr. Kent Grayson
    Associate Professor of Marketing
    Bernice and Leonard Lavin Professorship
    Kellogg School of Management, Northwestern University

Premier Partners






Ruby Sponsor


Emerald Sponsors





Platinum Sponsors




Gold Sponsors




Silver Sponsors

ADI Meetings and Events




Bronze Sponsor


à la carte Sponsors



PRO Insurance


Smart Office Solutions





A special thank you to DSA’s 2022 ENGAGE sponsors for their generous support

  • SeneGence


  • Jenkon


  • Katapult


  • Multibrain


  • NuSkin


  • Nexio


  • Amway


  • Herbalife


  • ipayout


  • verb


  • PayQuicker

  • Rallyware


  • Xirect


  • checkout


  • Kount


  • Maersk


  • ADI


  • Infotrax


  • MIG


  • penny


  • vorys


  • 4life


  • directscale


  • Pro


  • Shaklee


  • smart-office


  • Squire


  • Thatcher


  • Worldpay


  • Amware


  • BakerHostetler


  • KelleyDrye


  • pcnametag


  • WinstonStrawn