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America’s youngest workers have been in the labor force for less than a decade. It’s estimated that Gen Z – those born between 1997 and 2021 – will makeup 30% of the U.S. labor force by 2030.
Not only do Gen Zers have the desire for entrepreneurship – a 2020 Nielsen survey found that 54 percent of Gen Z stated a desire to start their own businesses – they also have the technical skills and social media savvy to support their business ventures.
This is a generation of entrepreneurial-minded individuals who crave the flexibility to try different things. Of course, flexibility is the bedrock of the direct selling business model. But flexibility alone won’t attract more Gen Zers to the industry.
How to appeal to Gen Z
A 2020 QuickPulse Report offered new insights into how direct selling companies are attracting Gen Z to the industry. Here’s how DSA member companies responded to this survey question: “What are you finding to be most successful in appealing to members of Gen Z?”:
For more insights on attracting and retaining Gen Z, read the full Direct Selling Journal article here.
© 2013 Direct Selling Association. All Rights Reserved. This copyrighted content may not be disseminated or reproduced in any form without express written consent and without full attribution.
A special thank you to DSA’s 2024 START Summit sponsors for their generous support.
Infotrax
Jenkon
multibrain
ADI
Exigo
GoBi
Payquicker
WinstonStrawn
4Life
Amware
BakerHostetler
Kelley-Drye
MomentumFactor
Nexio
PRO-Insurance
Quickbox
Squire
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