Direct Selling Association Elects 2019 Officers, Directors

June 20, 2019

Members of the Direct Selling Association (DSA) elected officers and directors to the association’s Board of Directors. The board officers will each serve one-year terms in their elected positions, and directors will each serve three-year terms.

Officers and Directors of the association are recognized leaders who have earned the respect of their colleagues and the public, and are committed to lead and direct the affairs of the association.

“DSA is so fortunate to work with a talented and dedicated slate of Directors and Officers,” said Joseph N. Mariano, DSA president. “We are forever grateful for the time and effort the Board spends helping to shape the future of direct selling for our members.”

Chairman: Ryan Napierski, President, Nu Skin Enterprises

Ryan Napierski currently serves as Nu Skin’s president. Prior to his appointment, he served as president of global sales and operations, president of North Asia region and president of Nu Skin Japan.

Napierski also served as vice president of business development and chief operating officer for the North Asia region. He has fulfilled multiple positions for Nu Skin since joining the company in 1995, including vice president of global business development, general manager of the United Kingdom, vice president of European business development and key account manager for the United States executives.

Napierski has a bachelor’s degree in business, a master’s degree in business administration from Duke University and a master’s in international business from Goethe Universitat in Germany.

Vice Chairman: Dr. Traci Lynn Burton, Founder & Chief Executive Officer, Traci Lynn Inc.

Whether she’s in her role as a motivational speaker, author, or owner and driving force behind the hugely successful Traci Lynn Inc., Dr. Traci Lynn continues to impact her consultants with her mission of ‘Passing the MIC’ (Motivate, Inspire, Change Lives). ‘Passing the MIC’ fuels her desire to motivate people to step out of their comfort zone, inspire them to greatness, and to change their lives. Dr. Traci Lynn has grown her Oakland-Park based business into a multi-million-dollar enterprise with currently more than 25,000 independent sales consultants in 48 states, U.S. Virgin Islands and Canada. Her goal is to continue to empower her consultants and create a legacy business.

Vice Chairman: Connie Tang, President & Chief Executive Officer, Princess House, Inc.

Connie Tang, the first woman president and CEO of Princess House and the Executive Chairwoman of chloe + Isabel, has also held positions at JAFRA Cosmetics and BeautiControl. She serves as a Board Member for both the DSA and DSEF, is a member of the DSA Diversity & Empowerment Council, and the DSA and DSEF Executive Committees. Connie has been named one the Most Influential Women in Direct Selling by Direct Selling News for three consecutive years, and in 2014 was named one of the Outstanding Top 50 Asian Americans in Business by the Asian American Business Development Center. Princess House revenue is up by ore than 50 percent since 2010 and is growing steadily as Princess House continues to contemporize their business model and revitalize its brand supported by a largely by Hispanic sales field. The company is now focused on an innovative, long-term strategy that includes a unique product mix of durable goods and nutritional products, all built around the concept of healthy living.

Treasurer: David Merriman, Executive Vice President, ACN, Inc.

David Merriman serves as Executive Vice President for ACN, Inc. and is responsible for global sales support. He originally joined the company in 1995, shortly after its inception, as the Chief Financial Officer. For more than 20 years, he has worked alongside the company’s four co-founders to promote, maintain and expand ACN’s business opportunity. Among his duties, Merriman fosters training and support for ACN’s independent business owners (IBOs), while also working to promote and expand the company’s compensation plan. He also helps ensure than ACN and its IBOs understand and comply with government regulations and affairs. In addition to these important duties, he continues to lead the company in its international expansion and support its worldwide growth.

Immediate Past Chairman: John Parker, Chief Sales Officer, Amway

As Amway’s chief sales officer, John Parker is responsible for the company’s global sales operations. In this role, he oversees distributor compensation and recognition, sales plan development, field leadership development, global training and education, and several strategic growth initiatives.

Parker has more than 25 years working with Amway Business Owners around the world. He joined Amway as a distributor relations sales manager and later became director of sales for North America. Parker was later named Amway North America’s vice president of sales and marketing. In 2003, Parker became chief marketing officer for Amway and in 2007 was named president of Amway Japan, leading all operations for one of Amway’s largest affiliates. He returned to Ada as vice president and chief sales officer in 2013.

Parker is current chairman of the United States Direct Selling Association board of directors and executive committee. He was formerly chairman of the Direct Selling Education Foundation and is a past member of the leadership advisory board for the College of Business at Ferris State University.

Parker earned a Bachelor of Business Administration degree with a concentration in finance from the University of Notre Dame, where he played varsity golf, which is still a favorite pastime, as is visiting his son and daughter on the campuses where they live, travel and adventure.

Past Chairman: David Holl, President & Chief Executive Officer, Mary Kay Inc.

David Holl joined Mary Kay Inc. in June 1993 and, in 1996, became Chief Financial Officer and Treasurer. In October 2001, he was named President and Chief Operating Officer, and shortly after that was promoted to Chief Executive Officer. Before joining the Mary Kay family, he was a Vice President at Citibank, based in New York. Preceding Citibank, Mr. Holl was a financial analyst for Union Texas Petroleum in Houston. As President and Chief Executive Officer for Mary Kay, Mr. Holl is responsible for the leadership of the company with world headquarters in Dallas, five regional distribution centers in the U.S. and operations in more than 35 international markets, including Brazil, China, Mexico and Russia. Mary Kay develops, tests, manufactures and packages the majority of its own products at state-of-the-art plants in Dallas and China. Mr. Holl is a member of the Mary Kay Inc. Board of Directors. He is also a member of the Personal Care Products Council’s (PCPC) Executive Committee, The Nature Conservancy, the Direct Selling Association Board of Directors and the World Federation of Direct Selling Association’s CEO Council. He also serves or has served on numerous civic boards including the Southwestern Medical Foundation and Dallas Citizen’s Council. Mr. Holl is a graduate of Clemson University and earned his MBA from the University of South Carolina.

Directors (for terms expiring in 2022)

Dan Chard, Chief Executive Officer, Medifast – OPTAVIA

Dan Chard was appointed Chief Executive Officer of Medifast, and a member of Medifast’s Board of Directors in October 2016. Chard brings more than 25 years of direct selling, marketing, and consumer products experience to his role as Chief Executive Officer and is responsible for overseeing the company’s overall strategy and growth plans.

Before joining Medifast, Chard served as President and Chief Operating Officer at PartyLite, an affiliate of a portfolio of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 counties. Prior to this position, Chard experienced numerous leadership roles during his 17-year tenure at Nu Skin Enterprises, Inc. (Nu Skin), including President of Global Sales & Operations from 2006 to 2015 where he was responsible for managing more than $2.5 billion in revenue across 53 countries as we as overseeing all functions of sales operations for the company.

Chard is an active member of the Greater Baltimore Committee and the Living Classrooms Foundation.

Heather Chastain, President US and Canada, Shaklee Corporation

As President of Shaklee U.S. and Canada, Heather Chastain is responsible for partnering with the Shaklee field to generate growth and success for Shaklee Independent Distributors in these important markets.

With 25 years of well-rounded experience in direct selling, Heather brings a solid understanding of the sales, marketing, manufacturing, and operations functional areas, with a strong, collaborative and relational style of management and leadership.

Prior to joining Shaklee, Heather served as Senior Vice President and Chief Sales Officer with Arbonne International. She was also President of Celebrating Home and Vice President of BeautiControl. She served on the Board of the Direct Selling Association and was chair of the DSA Ethics Committee.

Heather graduated from the University of Texas with a degree in Business Administration.

Erik Johnson, Chairman & Chief Executive Officer, Hy Cite Enterprises, LLC

Erik Johnson joined Hy Cite Corporation in 1995 for the first time as a full-time employee when he began his career as Vice President of Operations. He had worked many summers and holiday vacations through his life at Hy Cite since 1970. When his father and founder of the company, Peter Johnson, Sr. retired in 2000, he because president and CEO.

Johnson holds a Bachelor of Science degree in Industrial Engineering from Columbia University, and a Master of Business Administration (MBA) from the University of Wisconsin. He is currently the Chairman and CEO of the Hy Cite Enterprises, LLC.

In his free moments, Erik loves to spend his time with his wife, Amy and his two daughters, Payton and Avery.

Pamela Jones Harbour, Senior Vice President and Legal Officer, Global Member Compliance and Privacy, Herbalife Nutrition

Pamela Jones Harbour leads compliance teams across 94 markets, developing and enhancing policies and infrastructure to ensure the effective education, training and mentoring programs for independent Herbalife Members worldwide. She also leads the company’s privacy and data security efforts.

Pamela was a litigator for three American law firms, with the specialty area in antitrust, consumer protection and data security law, where she co-chaired privacy practices at the two firms. Pamela is well recognized for her knowledge of evolving areas of competition and consumer protection law, including privacy and data security issues. Pamela served as a Commissioner on the United States Federal Trade Commission from 2003 until April 2010 and as a Deputy Attorney General of the New York State Attorney General’s Office in the late 1990s. As Deputy Attorney General, her duties included oversight of the Attorney General’s civil litigation division, which employed 350 Assistant Attorneys General in seven substantive areas of law (Antitrust, Civil Rights, Charities, Consumer Frauds, Environmental Protection, Investor Protection and Real Estate Finance).

Pamela’s career has included frequent speaking engagements, Congressional testimony and publications relating to a wide range of industries ad subject areas. She has a breadth and depth of knowledge in energy, health care and privacy fields, as well as her understanding of global antitrust and consumer protection law. During her nearly seven years as at FTC Commissioner, Pamela was instrumental in shaping an ambitious agenda that encompassed a wide variety of competition and consumer protection issues affecting virtually every economic sector.

Dan Moore, Southwestern Advantage

Dan Moore was raised in Los Alamos, New Mexico, and attended Harvard University, where he graduated with an honors degree in Government. He holds an MBA from Vanderbilt University, where he was elected Class Speaker.

While at Harvard, a fellow student recruited Dan into the world of direct selling. He began selling educational books as an independent dealer in Southwest Company products. His first summer, he finished in the Top Twenty out of more than 2,000 first-time participants in the division. Each of the next two years, he was also a Top Twenty Experienced Dealer. Dan recruited new dealers and led teams each year while at Harvard, and his last summer led a field sales organization which was among the very top organizations in the company in terms of retention.

As a graduate, he was hired as a District Sales Manager for Southwestern, and spent four years traveling and recruiting at campuses across New England, as well as the American Southwest. In 1980, he was asked to begin Southwest’s Marketing Department. Since that time, he has been promoted to Director of Marketing, and then Vice President of Marketing and Business Development. He has worked extensively with all parts of Southwestern’s sales and administrative support areas and is a member of Southwestern’s Board of Directors.

Brett “Ben” Rogers, Executive Vice President and General Counsel, Primerica, Inc.

Brett ‘Ben’ Rogers has served as Executive Vice President and General Counsel since May 2019. Previously, he was a Partner at Rogers & Hardin LLP since July 1999 and was an associate of the law firm since 1991. At Rogers & Hardin, Ben’s practice focused on complex business matters, including securities litigation, arbitration, and general commercial litigation. Ben received his Bachelor of Arts from Dickinson College and his J.D. with honors from Florida State University when he was on the law review.

Joni Rogers-Kante, Founder and Chief Executive Officer, SeneGence International

As a newly single mother, Joni Rogers-Kante began in 1995 with a business plan and set out to make her dream a reality. She founded SeneGence in 1999 and the company has since become a recognized, international leader in the cosmetics industry. To Joni, just as important as the flourishing business, is the commitment to high quality products that not only truly work but give value to consumers and communities in which the company’s Distributors live while not depleting the earth of natural resources or creating unnecessary waste.

Joni traveled to the other side of the world with a team of scientists and botanists to find different ingredients than those available in the U.S. for the unique formulas in the SeneGence products. After she learned that cosmetic companies continuously use the same ingredients in one product to the next – just in varying amounts, she knew SeneGence had to be different.

Today, these unique ingredients are used to help produce amazing results in SeneDerm anti-aging Skin Care and long-lasting SeneCosmetics products. The SeneGence line stays on the cutting-edge of technology with original, patented proprietary formulations of cosmetics.

Mark Stastny, Chief Marketing Officer, Scentsy, Inc.

Daring to defy the 9-second attention span, Mark purposefully leads the Marketing and Creative teams at Scentsy. These are the brand-builders and storytellers, the people-watchers, posters, taggers, and tweeters. His teams also work tirelessly to help Scentsy Consultants become the best marketers they can be.

Mark boasts more than 25 years of passion and experience in marketing strategy, communications, promotions and programs, customer segmentation, public relations, digital and social marketing, and building world-class brands.

Continuing Directors

Ursula Dudley Oglesby
Dudley Beauty Corp. LLC (2020)

Aaron Eddington
Melaleuca, Inc. (2020)

Steve Fisher
Stream Gas & Electric, Ltd. DBA Stream (2021)

Kevin Guest
USANA Health Sciences, Inc. (2021)

Darren Jensen
LifeVantage Corporation (2021)

Danny Lee
4Life Research (2020)

Rick Libby
Traveling Vineyard (2020)

Aidan O’Hare
Forever Living Products (2020)

Paul Vidovich
Rexair LLC (2021)

Steve Wallach
Youngevity International, Inc. (2021)


The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2018, direct selling took place across the United States, generating $35.4 billion in retail sales. More than six million entrepreneurs in the U.S. are selling products or services through the direct selling channel, providing a personalized buying experience for more than 36.6 million customers.

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I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.