Direct Selling Association presents DSA Social Media Day on Friday, January 13

January 12, 2023

DSA Social Media Guidelines Handbook will top an agenda including content creation, community and influencers

(WASHINGTON D.C.) – On January 13, 2023, the Direct Selling Association (DSA) hosts its 2023 Social Media Day.

Presented in conjunction with Multibrain, this quarterly workshop will convene experts to discuss the state of social media and its importance to the direct selling industry in 2023 during DSA Social Media Day on Friday, January 13.

A central focus of this event is the release of the new DSA Social Media Guidelines Handbook for companies and independent contractors who sell online, ensuring social media etiquette standards adhere to consumer protections and regulatory compliance. These guidelines are a valuable DSA-member resource and advocacy tool.

Direct selling industry experts presenting at the event are Ashley Collins, Vice President of Marketing, USANA, Diane Mabie, Head of Social Media Marketing, Rodan + Fields, and Dana Fortune, Vice President of Marketing, 4Life.

The virtual event is moderated by Scott Kramer, social media innovator and CEO of Multibrain. Featured speakers are Erin King, a master of the art of digital persuasion, bestselling author, and the founder of Get More Yes Media, and Samantha Hind, social media speaker and trainer for direct sellers, founder and director of Auxanō Marketing, and host of the Direct Selling Accelerator podcast.

The event is open to DSA member organizations and their employees. Register at

Media Contact:
Ginger Greenberg


For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2021, direct selling took place across the United States, generating $42.7 billion in retail sales and 7.3 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for 44.6 million preferred customers and discount buyers.

  • Publishing

I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.