The International Council for Advertising Self-Regulation (ICAS) announced that BBB National Programs won the ICAS Global Award for Best Sectoral Initiative for the its Direct Selling Self-Regulatory Program (DSSRC).

ICAS was established in 2008 by the European Advertising Standards Alliance (EASA) to provide a forum for facilitating information exchange and discussion of best practices between advertising Self-Regulatory Organizations (SROs) around the world. In 2016, united national SROs, regional SRO associations and international industry associations to form a powerful Council with the aim of not only sharing best practices, but also of  facilitating the establishment of new SROs in emerging markets and of working on solutions to the global challenges faced by the advertising industry.

The objective of the ICAS Awards is to promote best practices among self-regulatory organizations (SRO) worldwide by highlighting and rewarding successful initiatives that contribute to responsible marketing practices, more ethical standards in advertising, and a more effective and impactful self-regulatory system. The Best Sectoral Initiative category was looking for an initiative that is 1) effective with tangible results, 2) innovative and unprecedented, 3) relevant on a global stage, and 4) efficient, making optimal use of available resources.