DSA Commissioned Ipsos 2020 Consumer Attitudes & Entrepreneurship Study Shows a Significant Number of Americans are Interested in Flexible, Entrepreneurial Opportunities

March 3, 2020

Study also reveals new insights into direct selling as a valued channel for independent work and ‘shop local’ consumer experience


[Washington, DC] A new Ipsos poll conducted on behalf of the U.S. Direct Selling Association shows that a significant number of Americans are interested in pursuing a flexible, entrepreneurial income opportunity, with the highest interest coming from young people.

“We were pleased to have Ipsos focus their market and opinion research expertise on the important areas of entrepreneurship and consumer perceptions, particularly as it relates to the direct selling channel,” Joseph N. Mariano, president and CEO, U.S. Direct Selling Association (DSA). “These insights help us better understand the increasing desire for entrepreneur opportunities in our rapidly evolving labor market and the unique benefits that direct selling provides to all involved.”

The full press release with Study results can be found here.

The 2020 Consumer Attitudes & Entrepreneurship Study infographic can be seen here: www.dsa.org/cae20

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