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Agenda

Saturday, October 30

7:00 – 9:00 p.m.

DSA and DSEF Board Reception & Dinner

Sunday, October 31

8:30 a.m. – 10:00 p.m.

Registration Open

9:00 a.m. – Noon

DSA and DSEF Board Meeting

9:00 a.m. – 5:00 p.m.

Exhibitor Set-Up

Noon – 12:45 p.m.

Compliance Training for Non-Lawyers

12:45 – 3:00 p.m.

Executive Roundtable Sessions

  • Technology

    Facilitators: Mike Edwards, Vice President Global Digital & Customer Services, Amway

    Walter Noot, Chief Operating Officer, USANA Health Sciences

  • Sales & Marketing

    Facilitators: Dr. Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Co-Founder, Marketing Analytics Center Emory University

    Jeannie Price, Executive Vice President Sales – Americas, Europe, Australia & New Zealand, USANA Health Sciences, Inc.

  • CEO

    Facilitators: Cindy Monroe, Founder, Thirty-One Gifts

    Chris Stubbs, Vice President, Global Sales at Nu Skin Enterprises

  • Communications

    Facilitators: Ginger Greenberg, Senior Managing Director & General Counsel, Sunwest Communicaions

    Mark Stastny, Chief Marketing Officer, Scentsy, Inc.

3:00 – 6:00 p.m.

DSA PAC French Quarter Foodie Stroll*

Curious about creole? Cravings for cajun spice?

Take the French Quarter Foodie Stroll and discover the cuisine that'll bring you back to the bayou year after year. This three-hour tour will introduce you to the top-five spots for tried-and-true Big Easy classics, as well as innovative riffs on NOLA’s traditional dishes.

Those who participate in this event will:

  • Experience five delicious and unique food tastings with an alcohol component add-on 
  • Engage with the storytelling that New Orleans food provides as an unforgettable historic and cultural experience 
  • Hear from the food vendors themselves as they share their story 
  • Sample New Orleans most unique, tasty, and trendy food. Leave with a full belly and mind 
  • Eat your way through a flavorful neighborhood from a local’s perspective

The French Quarter Foodie Stroll supports the Direct Selling Association Political Action Committee which operates with the goal of enhancing DSA's work of engaging and supporting the members of the U.S. Congress who believe in direct selling, including members of the bipartisan Direct Selling Caucus.

*Separate contribution required. Please contact Brian Bennett (bbennett@dsa.org) for additional details.

3:15 – 4:15 p.m.

Member Services Committee (Committee Members Only)

3:30 – 5:00 p.m.

Industry Research Committee (DS Members Only)

4:30 – 5:30 p.m.

Diversity & Empowerment Committee (Committee Members Only)

6:30 – 10:00 p.m.

Halloween Spooktacular: Stop by for a Spell

Monday, November 1

7:00 a.m. – 7:00 p.m.

Registration Open

7:15 – 8:30 a.m.

Breakfast

8:30 – 10:00 a.m.

Opening General Session

 

8:30 a.m.
Welcome: The New Frontier

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

8:37 a.m.
Bringing Us All Together

Joseph N. Mariano, President & CEO, Direct Selling Association

8:45 a.m.
Foresight and Agility

Lori Bush, Co-Founder & Executive Chairman, Solvasa

9:20 a.m.
Safeguard your Business

Joseph N. Mariano, President & CEO, Direct Selling Association

10:00 – 10:30 a.m.

Networking & Refreshment Break

10:30 – 11:45 a.m.

General Session II

 

10:30 a.m.
Welcome Back: Broadening Horizons

Cindy Monroe, Founder, Thirty-One Gifts

10:38 a.m.
The New Micro-Entrepreneurs

John Fleming, DSA Hall of Fame, DSEF Circle of Honor, Author, Researcher, Writer

11:00 a.m.
Cultivate the New Micro-Entrepreneurs

Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay Inc.

Lori Bush, Co-Founder & Executive Chairman, Solvasa

John Fleming, DSA Hall of Fame, DSEF Circle of Honor, Author, Researcher, Writer

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

Scott Halversen, President, Sales, The Longaberger Company

Robert Peterson Ph.D., John T. Stuart III Centennial Chair in Business Administration, University of Texas

11:45 a.m. – 12:15 p.m.

Buffet Lunch

12:15 – 1:15 p.m.

Reset and Reconnect: Facilitate Healthy Living

Dan Macuga, Chief Communications & Marketing Officer, USANA Health Sciences, Inc.

Dr. Mehmet Oz, Surgeon and Television Personality

1:15 – 3:00 p.m.

General Session III

 

1:15 p.m.
Welcome Back: The New Direct Selling

Dan Macuga, Chief Communications & Marketing Officer, USANA Health Sciences, Inc.

1:17 p.m.
Lessons from Direct-to-Consumer Success

Danny Lee, President & CEO, 4Life Research

1:42 p.m.
Develop a Focused Growth Mindset

Dan Chard, Chairman & CEO, Medifast

2:10 p.m.
Digitalization & the New Direct Selling

Direct Selling has never had a more significant moment. The world now embraces our core values of individual empowerment, work-from-anywhere, work as much as you want/when you want, and benefit by simply referring products and helping acquire customers. We are seeing many of the world’s largest consumer goods companies and technology titans launch new versions of our fundamental business model. Digitalization is the platform upon which our industry will establish leadership in a new world culture of home-based opportunity, social influencing, micro-entrepreneurship, gig economy work, and end-consumer focus.

This panel will explore how technology is:

  • Evolving company and industry brands for mainstream consumption
  • Simplifying the model for our representatives and consumers
  • Optimizing professionalism, performance and standards within our sales organizations
  • Using data to serve and protect the end-customers in a new regulatory environment
  • Reaching wider audiences with our message, values, and vision

Moderator: Robert Cavitt, Chief Executive Officer, Jenkon

Lynne Coté, President & CEO, Princess House Inc.

Dana Fortune, Director of Marketing and Sales, 4Life

Emily Evangelista, Vice President of Digital, Nu Skin Enterprises

John Parker, Chief Sales Officer and Regional President West, Amway

3:00 – 3:30 p.m.

Networking & Refreshment Break

3:30 – 5:15 p.m.

General Session IV

 

3:30 p.m.
Welcome Back: The Fundamentals

Jeannie Price, Executive Vice President Sales – Americas, Europe, Australia & New Zealand, USANA Health Sciences, Inc.

3:32 p.m.
Retention Rules and Building Programs to Support Lifetime Value of Customers

Tyler Van Whitehead, CEO, Arbonne International LLC

4:00 p.m.
Vision 2022

Joe Cannon, President and Chief Operating Officer, Young Living

4:30 p.m.
What’s New in the World of Social

Scott Kramer, President & CEO, MultiBrain

Get Social with your Customers Panel

Jessie Eby, Director of Marketing, Scentsy, Inc. (remote)

Elana Gold, Chief Marketing Officer, Rodan + Fields (remote)

Karen Goodman, Executive Vice President of Global Sales and Distributor Development, SeneGence International (remote)

Scott Kramer, President & CEO, MultiBrain

Rick Libby, Chief Grape Stomper, Traveling Vineyard

5:15 – 7:00 p.m.

Laissez les bon Temps Rouler Reception

7:00 – 9:00 p.m.

Party Plan Council Dutch-Treat Dinner* (Council Members Only)

*Separate registration required

Tuesday, November 2

7:00 a.m. – 2:00 p.m.

Registration Open

7:15 – 8:30 a.m.

Breakfast

8:30 – 10:00 a.m.

General Session V

 

8:30 a.m.
Welcome Back: Winning Strategies for Success During Turbulent Times

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

8:33 a.m.
Protect Your Culture

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

9:00 a.m.
What’s Working from Party Plan Leaders

Moderator: Cindy Monroe, Founder, Thirty-One Gifts

Jill Blashack Strahan, Founder & Chief Executive Officer, Tastefully Simple, Inc.

Nancy Bogart, Chief Executive Officer & Founder, Jordan Essentials

9:30 a.m.
Overcoming Supply Chain Challenges

Troy Hicks, Senior Vice President, Global Supply Chain, Herbalife Nutrition

10:00 – 10:30 a.m.

Networking & Refreshment Break

10:30 a.m. – Noon

General Session VI

 

10:30 a.m.
Welcome Back: Modernization

Crayton Webb, Owner & Chief Executive Officer, Sunwest Communications

10:32 a.m.
What’s Working from Person-to-Person Leaders

Moderator: Crayton Webb, Owner & Chief Executive Officer, Sunwest Communications

Al Bala, Chief Executive Officer & President, Manntaech, Inc.

Mauricio Domenzain, Chief Executive Officer, Immunotec Research Inc.

Russ Fletcher, Chief Executive Officer, Xyngular

11:02 a.m.
Modernizing Our Image

Moderator: Crayton Webb, Owner & Chief Executive Officer, Sunwest Communications

Kirsten Aguilar, Executive Vice President Marketing, SeneGence International

Julie Cabinaw, Vice President, Marketing, Tastefully Simple, Inc.

Deborah Gibbins, Chief Operating Officer, Mary Kay

Mark Stastny, Chief Marketing Officer, Scentsy

Meg Way, Vice President, Community, Content and Customer Engagement, Amway

Noon – 12:20 p.m.

Buffet Lunch

12:20

The Future of Retail and Work, and Implications for Direct Selling 

1:35 – 3:15 p.m.

Closing General Session

 

1:35 p.m.
Welcome Back

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

1:36 p.m.
How the Financial Community Can Better Understand the Value of Direct Selling

Stephanie Wissink, Managing Director, Jefferies

2:00 p.m.
Keynote: Ignite Rockstar Performance

Mark Schulman, Musician

3:00 p.m.
Closing

Kevin Guest, Chairman & CEO, USANA Health Sciences, Inc.

Joni Rogers Kante, Founder, CEO, and Chairwoman, SeneGence

6:30 – 9:00 p.m.

Awards Gala & Jazz Supper Club

*Separate registration required

Premier Partners

usana

Jenkon

Multibrain

Nexio

NuSkin

Emerald Sponsors

4Life

amway

Herbalife

Senegence

Platinum Sponsors

Deloitte Digital

PayQuicker

Silver Sponsors

CitCon

DirectScale

Greater Ontario CVB

Infotrax

MIG

Shaklee

Thatcher

Verb

ENGAGE2021-WhiteLogo

A special thank you to DSA’s 2021 ENGAGE sponsors for their generous support

  • USANA

    USANA

  • Jenkon

    Jenkon

  • Multibrain

    Multibrain

  • Nexio

    Nexio

  • NuSkin

    NuSkin

  • 4Life

    4Life

  • Amway

    Amway

  • Herbalife

    Herbalife

  • Senegence

    Senegence

  • DeloitteDigital

    DeloitteDigital

  • PayQuickerLogo

    PayQuickerLogo

  • Citcon

    Citcon

  • DirectScale

    DirectScale

  • GreaterOntarioCVB

    GreaterOntarioCVB

  • Infotrax

    Infotrax

  • MIG

    MIG

  • Shaklee

    Shaklee

  • Thatcher

    Thatcher

  • Verb

    Verb

  • Avalara

    Avalara

  • BakerHostetler

    BakerHostetler

  • Buchalter

    Buchalter

  • Exigo

    Exigo

  • KelleyDrye

    KelleyDrye

  • pcnametag

    pcnametag

  • Sovos

    Sovos

  • Squire

    Squire

  • WinstonStrawn

    WinstonStrawn