Winning entries demonstrate excellence in the innovative use of salesforce-enabling technology.
2017 Winner: Pampered Chef - Express Party Checkout
Pampered Chef thrives on a message of convenience – for your mealtime, for your family and for your business. However, in 2016 we became acutely aware of a pivotal issue that was causing major inconvenience for our customers and consultants across the U.S. and Canada: an outdated paper form check-out process. With the goal of getting to market fast with a solution that would empower guests and champion the consultant, our in-house Technology Team built, tested and piloted a web-based mobile app solution in just 2 1/2 months. Our solution, dubbed Express Party Checkout, is a 4.76 star-rated responsive web application that dramatically expedites the checkout process for guests and consultants, and the positive impact it is having on future party bookings, average order values and average order sizes has led Pampered Chef to roll it out nationwide to consultant leaders. In the words of our consultants, “I used this last night at my show it was AMAZING and the guests loved it. I got more bookings than ever before because I had time to talk to the guests instead of spending time entering orders! #lifechangingexperience”
2016 Winner: Scentsy, Inc. - Continuous Delivery
In 2015, Scentsy launched Continuous Delivery, a completely new system infrastructure with an advanced deployment pipeline. With Continuous Delivery, Scentsy can take immediate action when inspiration strikes, continuously improving the Scentsy opportunity for Consultants, leveraging their brilliant ideas, engaging the unique talents of our employees and keeping Scentsy on the cutting edge of technology and innovation.
2015 Winner: Rodan + Fields - Self-Checkout Point-of-Sale
Rodan + Fields developed a state-of-the-art self-service checkout system for the launch of ACUTE CARE™ which enabled thousands of simultaneous consultant transactions with limited checkout wait times. The system performed flawlessly with maximum wait times of only 10 minutes during the highest peak time, when more than 1,000 Consultants were shopping simultaneously.
2014 SimplyFun, LLC - Virtual Laugh & Learns Using 30MVP
Virtual Laugh & Learn was designed to meet the needs of SimplyFun’s consultants and customers, who now have access to SimplyFun’s informative videos, interactive shopping and game recommendation experiences anywhere and anytime. This new technology expands the company’s ability to showcase its award-winning product line and build sales beyond the traditional party, while providing a personal party experience.
2013 Amway - Mobile Compensation Tools
The Income Simulator was developed to support IBOs in sharing the business opportunity with prospects; the companion Business Modeler was created to help existing IBOs maximize their earning potential in their Amway businesses. The Income Simulator answers questions about potential earnings, showing income scenarios at three stages of business development and the Business Modeler allows an IBO to model and predict the effects of changes to their businesses as a result of changes in volume, structure and ongoing incentives.
2012 Mary Kay Inc.
Mary Kay’s goal was to leverage the global proliferation of mobile adoption and increase visibility of its products and brand by creating a simple, on-the-go selling tool that would allow consumers to virtually “try before they buy” and shop with their Mary Kay independent beauty consultants. This Virtual Makeover game app will help reach Gen-X and -Y consumers and encourage potential team members to join Mary Kay.
2011 Mary Kay Inc.
For the marketing of their new line of Mary Kay TimeWise foundation, Mary Kay utilized a line of business cards with two dimensional bar codes that linked directly to a video about the product. Usage of the barcode has been tracked around the country and its usage shows a positive response to the introduction of this technology.
Amway took the power of their global business information, resources and connectivity into an app that integrates training, videos, and user guides. The app accounts for seven percent of online business inquiries.
Winning entries showcase a new product or service introduced to the marketplace that sets a high standard of excellence and innovation.
2017 Winner: Ruby Ribbon, Inc. - Ruby Ribbon Demiette™
There’s a shift afoot in the $6.3 Billion dollar United States bra market. Women – particularly those in their 20s and 30s – are seeking alternatives to the underwire bra that are more comfortable and natural. Ruby Ribbon, the Burlingame-based direct sales company selling an apparel line based in shapewear, saw the opportunity to point its experience with compression technologies towards this changing market and offer a product that would attract a larger share of younger customers. The company has introduced the DemietteTM, an easy-to-wear bra-replacement that lifts, supports, and defines without under wires and painful restrictions. The creation of the DemietteTM was no small feat. We aspired to offer women of any cup size a product that would fully support her; and unlike a sports bra, we wanted our product to provide definition. After much internal design, we tested one version in the market in 2016. The learnings from that beta were applied and in January 2017 we launched a full line in 7 colors. This innovative product is delighting our Stylists and their customers. And it is attracting the desired audience of Millennials and bringing a new audience base to Ruby Ribbon.
2016 Winner: Princess House, Inc. - Fresh Health Produce Keepers
Princess House’s new Fresh + Healthy™ Produce Keepers use a combination of science and innovative design to create an ideal preservation and storage system for fresh produce. By educating customers on how to best store different types of produce by controlling moisture and airflow, and giving them a unique, functional product to do so, they have successfully launched a whole new category in their product mix. Most importantly, the Produce Keepers can save customers money by reducing the amount of waste from spoiled fruits and vegetables.
2015 Winner: LifeWave, Inc. - Theta One and Theta Activate
LifeWave began devising a nutritional drink supplement to provide whole body health benefits. By carefully calculating target-specific formulas, Theta One and Theta Activate distinguish themselves through its nutrient delivery system, designed to produce results within in minutes of use.
2014 Rodan + Fields - REDEFINE MACRO Exfoliator
Rodan + Fields launched the REDEFINE MACRO Exfoliator, a state-of-the art, dermatologist-developed, hand-held exfoliation tool that sweeps away a week’s worth of dulling dead skin cells in just five minutes, leaving behind smoother, healthier-looking, luminous skin—without leaving the comfort of home. The REDEFINE MACRO Exfoliator has generated record-breaking sales, featured in multiple beauty magazines and highlighted on national television.
2013 Creative Memories - Fabulous You Campaign
Creative Memories believes in women and in connecting mothers, children, family and friends—to achieve personal growth while nurturing each other, so the company developed a line of products and a series of communication efforts designed to help women find the fabulous in themselves.
2012 Rodan + Fields Dermatologists.
Rodan + Fields Dermatologists received this award in 2012 for a product they introduced in 2010: the patent-pending AMP MD™ Roller. Constructed of surgical-grade, stainless steel micro-needles, AMP MDTM safely conditions the uppermost layers of the skin, allowing for maximum anti-aging benefits.
Winning entries in this category describe a specific program or tool that empowered or motivated the salesforce to succeed.
2017 Winner: Scentsy, Inc. – Social Selling Tools
In 2016, we launched exciting new Social Selling Tools to increase online engagement and ensure customers and Hosts get the best value and experience whether they purchase online or at a live event. We needed to make it easy for our Consultants to market to customers on social platforms, and to have whatever kind of party a Host desires: a traditional home party, an online party or a more modern hybrid blending an in-person and online guest list. Our new Social Selling Tools include two software components: The Marketing tab houses a collection of marketing resources enhanced for mobile devices. With one click, a Consultant can now select an image and share it directly on Facebook and Pinterest — right from their back office. The image then links directly to the Consultant’s e-commerce site. Our new Party Page is a customizable, social and mobile-friendly online experience to support ANY party type: home, on-the-go, fundraiser or online. Our Social Selling Tools have not just resulted in more parties, more online engagement/web traffic and more orders placed. They also decreased the number of hours a Consultant must spend on order and party entry and management, resulting in more income earned per hour.
2016 Winner: Rodan + Fields - Lead the Way
At Rodan + Fields®, the majority of Consultants build their businesses with loyal Customers refered to as Preferred Customers (PCs). To build a prestige brand within consumer skincare, the recognition of these Consultants building their businesses with PCs must sufficiently align with the level of appreciation for the positive impact they had on the success of R+F. In January 2014, R+F created the Lead the Way program to reward any Consultant who is changing skin and changing lives. This program validates both types of business-building activity, generating volume by fulfilling PC orders and/or Consultant enrollments.
2015 Winner: Scentsy, Inc. - Idea Share
Idea Share, a comprehensive site dedicated to harnessing the power of its brilliant consultants, giving them each a voice in the company and bolstering them with a new source of connection to the home office and each other. Through the program, consultants submit new ideas for products, programs, business tools — anything they think will improve their business success. Once new ideas are submitted, fellow consultants vote for the ones they want Scentsy to implement.
2014 Initials, Inc. - Font Color Guide
Initials, Inc., sought a vehicle that would assist its field with their individual sales initiatives while equipping the customer with insight and knowledge to make purchasing decisions they would adore while speaking to their individuality. The company realized a need for a tool to equip the customer with the insight and know-how to make smarter purchasing decisions.
2013 Initials, Inc. - Boot Camp - Operation: SPARK
As a company, Initials, Inc., wanted to support its new creative partners in building strong businesses and keep the field connected, motivated, engaged and focused during the early part of 2012. Boot Camp—Operation: SPARK is a 12-week intense (and optional) accountability program aimed to educate, inspire, connect, engage and support the field in hopes of accelerating growth in sales and record enrollment of new creative partners.
Spring Sprint, an intense traveling event that spans 26 carefully selected cities. In 2012, Spring Sprint reached 22,700 consultants—10,100 more than during the inaugural Spring Sprint in 2011. Spring Sprint has led to a network of connections across the country, allowing Scentsy home office staff to interact one-on-one with consultants, giving consultants a chance to meet each other and attracting new recruits while strengthening existing businesses.
2011 Rodan + Fields
Rodan + Fields launched the Atlanta Project after realizing Georgia was one of their “top sponsoring states,” but the independent consultants were not advancing up the compensation plan and their desired new leadership was not emerging. Their three-module program saw increasing attendance as well as a 300 percent sales growth in the months following the workshops.
2010 Rodan + Fields
Rodan + Fields® unveiled the Pulse Business Management Suite, the company’s state-of-the-art Customer Relationship Management System. To leverage the enthusiasm of a new recruit, they created the Pulse Wizard, a series of eight simple steps designed to quickly integrate consultants into the Rodan + Fields business system and get their businesses off to a fast start.
2009 Mary Kay Inc.
Winning entries illustrate how a specific project or program made an impact beyond the bottom line.
2017 Winner: Damsel in Defense - SAFE Hearts
70% of sexual assaults happen to children under 17. In the U.S. 1 in 4 girls and 1 in 6 boys are sexually abused. 95% of children know their molesters. Our Vision for Tomorrow is a future free of children who have been sexually abused and are living in shame so Damsel in Defense created SAFE Hearts. Development began with a team of survivors, writers, an illustrator and a licensed professional. Content development was followed by beta testing with a focus group receiving feedback from parents and children of various ages and family systems. Our series of children’s storybooks and parent resources give parents an opportunity to empower children to take ownership over their hearts and bodies. Each storybook encourages strong and courageous decision-making in tricky situations. We encourage parents to read these stories with their children and ask the questions provided at the end of each book, knowing this could be opening the door to hard conversations and life changing realizations. Damsel partners with Speak Your Silence who offers nationwide counseling services to those affected by childhood sexual assault and gives monthly to fund counseling and ensure families in need have help stitching missing heart pieces back into place.
2016 Winner: USANA Health Services, Inc. - True Health Foundation
In March 2012, USANA Health Sciences launched the USANA True Health Foundation (THF), a non-profit organization that provides the most critical human necessities—nutrition, clothing, shelter, medical assistance, and health education—to those who are suffering or in need, around the globe. During its first year the foundation raised more than $3 million in monetary and Usanimals™ children's supplement donations, with $2.3 million in monies and vitamins donated to those in need throughout the year.
2015 Winner: Nu Skin Enterprises - Creating Smiles
Nu Skin’s mission is to be a force for good in the world by empowering people to improve their lives through the company’s rewarding business opportunities, innovative products and enriching and uplifting culture. Through its unique CSR approach, that leverages and mobilizes its sales leaders, Nu Skin has created hundreds of thousands of smiles around the world.
2014 Mary Kay Inc. - Don't Look Away
Mary Kay is committed to ending domestic violence as part of its Don’t Look Away initiative. The program works to end domestic violence through the support of survivors and a prevention component that seeks to educate young women about dating violence and help end the cycle before it starts. Through the company’s prevention efforts, healthy relationship conversations have impacted countless young people and will touch an estimated 80,000 individuals in 2014.
2013 Rodan + Fields - Harvard Business School Case Study
Rodan + Fields partnered with Harvard Business School researchers to write a business case study that would be memorialized and taught to high-profile audiences. Hundreds of current and future business leaders were exposed to Rodan + Fields’ learning and decision processes, including the outcomes of some difficult decisions, that would not only create positive and professional experiences for the company, but further shine a light on the legitimacy and breadth of successful outcomes that are possible—and happening—in this marketing channel throughout the world.
2012 The Pampered Chef
The Pampered Chef was recognized in 2012 for its Round Up from the Heart program, which raises awareness and funds for Feeding America, the nation’s largest domestic hunger relief organization. Their six-month integrated cause marketing campaign resulted in 25.9 million media impressions for the cause and nearly 1.3 million meals for the nation’s hungry.
Winning entries demonstrate excellence, creativity and innovation in effective outreach to key audiences.
2017 Winner: New Avon LLC -”This Is Boss Life" - Integrated Marketing Campaign
In 2016, New Avon embarked on new beginning as a private company in North America, majority owned by Cerberus Capital Management, following its separation from Avon Products, Inc. Leveraging an iconic 130 year history, we have a renewed commitment to return Avon to its position of strength by investing in our Representatives. We created a fully integrated marketing campaign that modernized the direct selling opportunity and Avon brand to appeal to new audiences, and to bolster engagement with existing Representatives. We saw an opportunity to leverage the intersection between what today’s entrepreneurial women want—workplace flexibility, leadership opportunities, financial independence - and what’s already in Avon’s DNA - empowering women to take control of their finances, their careers, and their lives. Our Big Idea started with a powerful tagline, “THIS IS BOSS LIFE,” and celebrated the beauty that comes with being your own boss. Since the October launch, the campaign has created lifts in brand perception, consideration, daily leads, and Google search volume. “Boss Life” had a powerful impact on consumer perception, and importantly, created a surge of passion and pride among Representatives.
2016 Winner: 4Life Research, LLC - 4Life Transform & The Launch of PRO-TF
In April of 2015, 4Life Research launched 4LifeTransform, a branded campaign to support a new protein supplement, PRO-TF®. The overall launch objective was to position 4LifeTransform as a premiere lifestyle and anti-aging brand through the inaugural product launch of PRO-TF—Your Total Protein Infusion. While the marketing elements of the brand campaign remained consistent from medium to medium, they included a multiplicity of “voices” to champion the launch. These included customer testimonials, sports endorsements, university studies, research publications, and expert health and wellness opinions.
2015 Winner: Mary Kay Inc. - Project Runway/Lifetime TV Sponsorship
Mary Kay was the Official Beauty Sponsor of Project Runway Season 13 in 2014 with their main objective being to elevate Mary Kay as a beauty brand through association with this popular, fashion-oriented TV show, increase purchase consideration among target market and attract new customers to the Mary Kay brand, as well as provide the salesforce with multiple booking and selling opportunities. The promotion was very successful in increasing traffic to marykay.com, increasing favorability for the brand over time, engaging their fans on social media and exciting the salesforce and empowering them to gain new customers and help increase their sales.
2014 WineShop At Home - Wine is Social
WineShop At Home’s revolutionary “Wine is Social” media platform is a custom set of digital tools that allows their independent sales field to create a community of wine lovers and market their businesses online. In addition to a responsive website, viewable on mobile, tablet and desktop, the digital toolset, along with on-going education, is focused on social selling—enhancing WineShop At Home’s in-home Wine Tasting events with an equally social online presence.
2013 Scentsy Family - Backstage Pass
Scentsy’s “Light It Up” Convention 2012 in Las Vegas was game changing. The answer was a three-phase, social media tsunami called “Backstage Pass,” designed around three stages: tease it, tell it, and treasure it. The Backstage Pass program yielded a stronger and more active participation from consultants at the Convention and from those at home than live streaming ever did, at a fraction of the cost.
2012 Rodan + Fields Dermatologists
The Age-O-Meter is a viral Facebook application that helps Rodan + Fields consultants leverage the power of social media to enhance prospecting efforts and promote its AMP MDTM system. Since its launch in 2011, the Age-O-Meter has received more than 100,000 hits and Rodan + Fields has experienced tremendous business growth.
The Rising Star Award recognizes up-and-coming direct selling companies that have dedicated themselves to achieving a high standard of excellence in business operations.
2017 Winner: viaONEHOPE
Mix. Mingle. Make an Impact. viaONEHOPE is a merit-based marketing program that provides CauEntrepreneursers a way to earn an income while making an impact. We harvest and create award winning wines from Napa Valley and make a quantifiable impact with every bottle. To date, we have donated more than $2.3 million to charitable causes around the globe.
2016 Winner: Damsel in Defense
Damsel in Defense was founded in 2011 by two friends with a passion for safety. They pride themselves on making women feel more comfortable about arming themselves with non-lethal products; not only to keep them safe, but to give them the confidence to know they have a way out if they ever feel threatened. Damsel offers a unique product line that fills the daily core need of one’s safety and well-being and offers consultants income through a market that is untapped.
2015 Winner: All'asta
All’asta is more than a business; it’s a lifestyle. Their mission is to empower women with their individuality. Fun is the core of their parties, but the essence of All’asta is our growing field and the opportunity created for so many.
2014 Celadon Road, Inc.
Celadon Road offers consultants and customers the highest quality natural, eco-friendly products for their everyday needs. Celadon Road's looks inspire individuals to discover and explore their shade of green and to purchase with a purpose.
2013 Jeunesse Global
The company’s Jeunesse Youth Enhancement System (Y.E.S.) isn’t just about looking young. It’s about feeling young for the long term. Their culture springs from the integrity and core values of their founders and as a result, their global family of distributors experience rewarding relationships based on mutual respect, trust and love.
2012 Viridan Energy
Through unique product innovation, commitment to sustainability and a complementary relationship with word-of-mouth marketing, Viridian Energy has made its mark in the direct selling industry, achieving more than $200 million in annual sales in only three short years. Viridian was the first to offer an electricity plan that was greener and more affordable than the utility companies’, allowing consumers to do something better for the environment without changing their behavior or paying more.
2011 Team Beachbody
Team Beachbody recognized early on that the best means of promotion was not television infomercials or ads, but instead Beachbody customers themselves so the Team Beachbody Coaching Network was launched. The network gives customers the opportunity the start their independent business sharing the products they love.
2010 Rodan + Fields
Launched in 2002 by Stanford University-trained dermatologists Katie Rodan, M.D., and Kathy Fields, M.D., Rodan + Fields Dermatologists first established its equity as a leading clinical skincare brand in top-tier department stores. Pursuing this vision, the company embarked on a bold business transformation, withdrawing from department stores and launching a direct selling business model that enables passionate entrepreneurs to effectively compete with skincare industry giants.
2009 Scentsy, Inc.
The DSA Partnership Award recognizes Supplier affiliates that provide a product or service that has a measurable impact on the growth or development of an active member company or increases the profitability of a member.
2017 Winner: Momentum Factor
For more than seven years, Momentum Factor has impacted the growth of direct sales channel by developing powerful and unique solutions that support the safe and effective adoption of social media and online technologies. With expertise in online technologies as well as a deep understanding of the direct selling channel, the firm's solutions enable direct sellers to market products and opportunities online while at the same time remaining true to the DSA's mission of strong ethics and responsible business practices. Having uncovered more than a million potential incidents of compliance online, combined with a 100% retention rate of its 20+ DSA member clients, Momentum Factor has proven an essential partner in supporting the bright future of direct selling.
2016 Winner: Smart Office Solutions, Inc.
Smart Office Solutions is the premiere communications provider in the Direct Selling space, committed to the success and growth of their clients for the last 14 years. Each client receives a customized communication strategy focused on the client’s primary objectives. At the core of Smart Office is the commitment to treat clients as true business partners.
2015 Winner: Step Into Success
Step Into Success is a direct sales consulting and marketing company run by Belinda Ellsworth, who has over 36 years of experience in the industry. Belinda facilitates a variety of focus groups to discover what is relevant and current in today’s industry, and offers unique programs and techniques to help companies become more successful.
Paying consultants’ commission payments is arguably one of the most important jobs that exist for a direct selling company. To have so many direct sellers put their trust in Hyperwallet is a great honor. That our clients suggest our service to others is also an amazing testament to our quality of service and the great relationships we’ve built.
2013 IMN Inc.
IMN Inc., is a digital marketing company that delivers branded email newsletters and content with proven results driving an average of 2-3 times more sales and recruits. IMN offers a complete email marketing service combining expertly written lifestyle content, distribution capabilities, social media capabilities, and behavioral analytics in every newsletter campaign.
2012 Iacono Productions
The mission of Iacono Productions is to stage events, develop content, and design media that is creative, fresh, relevant, exciting, on-target, and ideally suited to the audience. Iacono Productions relies on a collabortive, team-oriented process that emphasizes the exchange of ideas. It is our firm belief that success is derived from listening to our clients and keeping them involved in the process.
2011 Harland Clarke
Harland Clarke began its partnership with Mary Kay in 1994 with their branded personal check program and their partnership grew to include an area known as MKConnections and includes business cards, stationary, and sales and business tools. In 2007, Harland Clarke took the lead on the project of the creation, development and maintenance for the new MKConnections site and completed the project flawlessly and on time.
2010 Grimes & Reese
2008 Direct Selling News
2007 Dan Jensen Consulting
2006 ZOOM.7 Genuine Meetings & Events
2005 B2 Direct
2004 QuinStreet, Inc.
2003 ProPay USA
2002 SWJ-Southwest, Inc.
2001 Richard Weylman, Inc.
2000 Wakefield Talabisco International
1999 Cloward and Associates
1997 Jenkon International
1996 Town & Country
1995 The Dick Appelbaum Company
© 2013 Direct Selling Association | 1667 K Street, NW, Suite 1100, Washington DC 20006-1660 | Tel: 202.452.8866 | Fax: 202.452.9010