Direct Selling Association Announces DSA Digital Marketing Awards at DSA VISION 2023: Sales and Marketing Conference

November 4, 2022

(Washington, D.C.) – U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities for consumers choosing to sell products and services direct to customers, announced winners of the DSA Digital Marketing Awards at DSA VISION 2023: Sales and Marketing Conference in Provo, UT at Nu Skin Enterprises Headquarters.

DSA’s Chief Executive Officer, Joseph N. Mariano shared, “Direct selling has experienced an evolutionary change as the digital landscape continues to affect consumers. DSA members are at the forefront of creating transformational ecommerce experiences. It’s my pleasure to recognize the DSA member companies that are driving growth and recognition for the industry through innovative digital marketing programs and campaigns.”

DSA Digital Marketing Awards

The DSA Digital Marketing Awards, sponsored by Multibrain, recognize the outstanding programs DSA member companies have implemented over the last year.

The 2022 DSA Digital Marketing Awards category winners are:

Best on Facebook - SeneGence International

Providing distributors, customers, and the general public with access to resources, information and feedback in a way that is personal and immediate.

Best on Instagram - USANA Health Sciences, Inc.

Recognized as mastering sharing unique content moments on Instagram with an active community and high levels of engagement.

Best Supplier on Social - AUXANO 

Recognized as a leading supplier to the industry based on strategic digital campaigns and social media platform development.

Best Digital Catalog - The Avon Company

Outstanding digital catalog recognized for its readability, eye-catching visuals, interactive elements including the ability to click and buy, and a sleek design to draw in readers who want to learn more about the company and its products.

Most Innovative - Rodan + Fields

Using innovative technology, creative technical solutions and innovation to provide a seamless ecommerce experience for consumers.

Philanthropic - USANA Health Sciences, Inc.

Using a sound digital philanthropic approach and program that inspired others to connect with their communities and give back.

Best Mobile App - Nu Skin Enterprises

Honored for an innovative and successful mobile app that simplifies the shopping experience for consumers.

Best Social Buzz - Arbonne International, LLC

Recognized for staying at the digital forefront of your target audience by creating a buzz-generating campaign with creative and unique content.

Best Recruiting Campaign - Rodan + Fields

Eye-catching campaign awarded for educating and introducing the company to consumers in an attractive, straightforward and simple manner.

For more information on 2022 DSA Award Winners visit

Media Contact:
Ginger Greenberg


For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2021, direct selling took place across the United States, generating $42.7 billion in retail sales and 7.3 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for 44.6 million preferred customers and discount buyers.

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I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.