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Affinity Partner, Direct Selling Member, Global Member, Pending Direct Selling Member, Subscriber, Supplier, Supplier Exhibitor -
2017 Fall Conference - The Power of Multi-Channel: Lessons for Direct Sellers Presentation: As the old marketing saying goes, fish where the fish are. In today’s world, the type of consumer you want to reach no longer resides in a single pond. Attention skips constantly between numerous media platforms, giving marketers and brand builders fewer seconds than ever before to make an impression that compels consumers to choose their brand. Hear from market leaders who have pioneered the multi-channel marketing strategies that have enabled them to capture market share, and hear their impressions of what is next as platforms converge and the retail landscape further evolves. Mona Ameli, President, Medifast-OPTAVIA Jonathan Gelfand, Chief Legal Officer & Senior Vice President, Business Development, Team Beachbody