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The world of direct selling has empowered generations of individual direct sellers to reach their goals – whether modest or magnificent – and build better lives. Engaging these individuals to relate their stories as a part of larger government relations programs can protect your business – and direct selling as a whole – from unneeded and onerous laws and regulations. Hear about the activities of the DSA Government Relations Committee and key areas of focus, such as the preservation of independent contractor status and model pyramid scheme legislative efforts. Learn how your company executives and salesforce can interact with state and federal regulators and legislators. Explore how your companies can effectively activate their salesforce for grass roots efforts on critical legislative initiatives. (Paul Skowronek, Direct Selling Association; Kerry Tassopoulos, Mary Kay, Inc)