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DSA's Growth & Outlook Survey measures the growth and vitality of the direct selling industry in the US. The information presented is principally based upon responses from those direct selling companies that responded to the survey, and, beginning with the 1997 reports, includes some industry-wide projections. This detailed survey presents such key information as: U.S. sales volume and growth; sales by sales strategy; location of sales; sales by product line; salesforce size and growth; salesforce recruitment, attrition, activity, demographics and tenure; and compensation structure.
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