Direct Selling Association Announces 2014 ETHOS Awards Winners

June 6, 2014

Washington, D.C. (June 2, 2014)—The Direct Selling Association (DSA) today announced the recipients of its prestigious 2014 ETHOS Awards during the Awards Gala at its annual meeting in Orlando, Fla. DSA represents more than 200 leading firms that manufacture and distribute goods and services sold directly to consumers.

Honoring the best of direct selling, DSA’s ETHOS Awards recognize member companies with programs that empower independent direct sellers and fuel business processes. This year’s category award winners are:

  • Marketing & Sales Campaigns: WineShop At Home for its “Wine is Social” media platform
  • Product Innovation: Rodan + Fields for its introduction of the REDEFINE MACRO Exfoliator
  • Salesforce Development: Initials, Inc. for its Font Color Guide
  • Technology Innovation: SimplyFun for its Virtual Laugh & Learn, powered by 30MVP 
  • Vision for Tomorrow: Mary Kay for its Don’t Look Away initiative
  • Rising Star: Celadon Road
  • Partnership: hyperWallet
“DSA congratulates all 2014 ETHOS Award winners for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “These programs are excellent examples of the creativity and innovation that continue to drive our industry.”

In addition to the category award winners, all sub-category winners were recognized during the Awards Gala. A full list of sub-category award winners can be found online.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2013, U.S. direct sales were nearly $32 billion with nearly 17 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website,


I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.