Direct Selling Association Announces Recipients of 2013 ETHOS Awards

June 11, 2013

Washington, D.C. (June 11, 2013)—The Direct Selling Association (DSA) today announced the recipients of its prestigious 2013 ETHOS Awards during the Awards Gala at its annual meeting in Phoenix, Ariz. DSA represents more than 200 leading firms that manufacture and distribute goods and services sold directly to consumers.

Honoring the best of direct selling, DSA’s ETHOS Awards recognize member companies with programs that empower independent direct sellers and fuel business processes. This year’s category award winners are:

  • Marketing & Sales Campaigns: Scentsy for its Backstage Pass program
  • Product Innovation: Creative Memories for its Fabulous You campaign
  • Salesforce Development: Initials, Inc. for its Boot Camp 2012—Operation: SPARK
  • Technology Innovation: Amway for its Mobile Compensation tools
  • Vision for Tomorrow: Rodan + Fields Dermatologists for its Harvard Business School Case Study
  • Rising Star: Jeunesse Global
  • Partnership: IMN
“DSA congratulates all 2013 ETHOS Award winners for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “These programs are excellent examples of the creativity and innovation that continue to drive our industry.”

In addition to the category award winners, all sub-category winners were recognized during the Awards Gala. A full list of sub-category award winners can be found online.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2012, U.S. direct sales were more than $31.6 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website,

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    You may contact Adolfo Franco, Executive Vice President.