FOR IMMEDIATE RELEASE

WASHINGTON May 16, 2012 – The Direct Selling Association (DSA) today launched a webpage that provides information on the purchase and use of direct selling products by salespeople, also referred to as “internal consumption.”

The web page, www.dsa.org/facts/, offers answers to commonly asked questions about internal consumption, DSA’s May 9 statement in response to questions raised about the direct selling business, and fact sheets on the following topics:

• The Facts about Internal Consumption
• Legitimate Direct Selling Companies Offer Many Consumer Protections
• The Difference Between Legitimate Direct Selling Companies and Illegal Pyramid Schemes
• White Paper on Internal Consumption and Pyramid Schemes vs. Legitimate Direct Selling Companies

“We’ve seen a lot of media coverage lately on the issue of internal consumption, which is often misunderstood and mischaracterized when in fact it is a perfectly legitimate part of direct selling,” said Joe Mariano, DSA’s President. “We encourage people to visit www.dsa.org/facts/ to learn more about this issue as well as the differences between legitimate direct selling companies and illegal pyramid schemes.”