Thirty-one DSA member companies were recognized during the association’s 2011 Annual Meeting for their participation in DSA's Code of Ethics Communication Initiative. The recognition was based on activities completed by each company from March 2010 through March 2011.

Created in 2008 to give special credit to those companies that particularly prize their ethical business practices, the Code of Ethics Communication Initiative not only recognizes those companies fulfilling the necessary criteria, but also encourages other companies not doing so to push themselves, their employees and their field to take the extra steps necessary to bring greater emphasis to the Code.

Those companies that were recognized this year for their activities are as follows:

• ACN, Inc.
• AdvoCare International, LP
• Arbonne International, LLC
• Avon Products, Inc.
• Conklin Company, Inc.
• CUTCO/Vector Marketing Corp.
• Hy Cite Corporation
• Initials, Inc.
• Kitchen Fair (Regal Ware, Inc.)
• lia sophia
• LifeVantage Corp.
• Maddy Moo Creations
• Mary Kay Inc.
• Nu Skin Enterprises
• The Pampered Chef
• Paperly
• Premier Designs Inc.
• Regal Ware, Inc.
• Rodan + Fields Dermatologists
• Saladmaster (Regal Ware)
• Shaklee Corp.
• Silpada Designs
• Simplexity Health
• Simply Said, LLC
• SimplyFun, LLC
• Southwestern
• Tahitian Noni International
• Tastefully Simple, Inc.
• Team National
• USANA Health Sciences, Inc.

The third-party credibility that compliance with the DSA Code of Ethics affords member companies is one of the most important benefits of DSA membership.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at www.dsa.org.