USANA’s Kevin Guest Appointed to Direct Selling Association Board of Directors

June 13, 2017

The Direct Selling Association (DSA) announced that Kevin Guest, CEO of USANA, was appointed to the DSA Board of Directors, June 3, during the Board of Directors meeting at the Association’s 2017 Annual Meeting in Orlando.

Guest has served USANA for more than 24 years. As CEO, he provides strategic direction to the company’s global management team and visionary leadership to hundreds of thousands of distributors and employees worldwide.

“DSA is pleased that Kevin has accepted this position on the Board of Directors,” said Joseph N. Mariano, DSA President. “Kevin’s dedication to and enthusiasm for direct selling will prove a significant asset not only to the Board but for the entire Association and membership. I look forward to working more closely with Kevin on DSA’s strategic initiatives moving forward.”

“I am excited to serve an organization that plays such a crucial role in promoting innovation and integrity within the direct selling industry,” said Guest. “The DSA encompasses a wide variety of companies, each offering exceptional products and services to millions of independent distributors and their customers throughout the United States. I’m honored to have the opportunity to serve the DSA as it works toward furthering its initiatives throughout our great industry.”

DSA also announced the new executive management team of the DSA Board of Directors:

Chairman: John Parker, Chief Sales Officer, Amway

Vice Chairman: Dr. Traci Lynn Burton, Founder & Chief Executive Officer, Traci Lynn Jewelry

Treasurer: Michael MacDonald, CEO, Take Shape For Life, Inc.-Medifast

Immediate Past Chairman: David Holl, President & Chief Executive Officer, Mary Kay Inc.

Past Chairman: Orville Thompson, Chief Executive Officer, Scentsy, Inc.

About the Direct Selling Association

The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 20 million Americans are involved in direct selling in every state, congressional district, and community in the United States. For more information, visit

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I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.