Wednesday, December 5 - Friday, December 7, 2012
Terranea- LA's Oceanfront Resort
6610 Palos Verdes Drive South [map]
Rancho Palos Verdes, CA 90275-5363


Schedule of Sessions and Special Events



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Wednesday December 05, 2012

08:00 am - 06:00 pm Smart Start Seminar - Marineland 1
08:00 am - 08:00 pm DSA Registration Open - Palos Verdes Pre-Function West
04:00 pm - 06:00 pm CEO Council Roundtable Discussion (Direct Selling Executives Only) - Abalone Cove
This council meeting will provide those who attend an ideal opportunity to learn from other Presidents and CEOs in the room, and experience the peer-to-peer dialogue and sharing that makes direct selling special and unique.
06:00 pm - 08:00 pm Hollywood Glam Reception featuring DSA's Media Awards - Palos Verdes 1, 2, 3

Thursday December 06, 2012

07:00 am - 06:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West
08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3
09:00 am - 10:15 am General Session I Featuring Kelly McDonald - Palos Verdes 4, 5
 
Ms. Kelly McDonald photo Ms. Kelly McDonald
President
McDonald Marketing
Biography
10:30 am - 11:30 am Workshops, Bank I - Crashing the Direct Sales Chasm: Integrating PR Across the Enterprise - Palos Verdes 8
 
Ms. Kim Sater photo Ms. Kim Sater
Director, US Consumer Marketing

Biography
Ms. Bobbie Wasserman photo Ms. Bobbie Wasserman
Managing Director
Wave2 Alliances, Inc.
Biography
Workshops, Bank I - New Approaches to Online Training - Palos Verdes 4, 5
 
Mr. Jonathan Ducos photo Mr. Jonathan Ducos
Development Lead

Biography
Mr. Buck McMurray photo Mr. Buck McMurray
President, Americas
Nu Skin Enterprises
Biography
Workshops, Bank I - Why Direct Sellers Need Mobile - Palos Verdes 6, 7
 
Mr. Lionel Carrasco photo Mr. Lionel Carrasco
CEO
Leapfactor, Inc.
Mr. Konrad Mayr photo Mr. Konrad Mayr
Special Advisor
Sabika, Inc.
Biography
11:30 am - 01:00 pm Lunch & Presentation Featuring J. Walker Smith & Anne Aldrich - Palos Verdes 4, 5
 
Mr. J. Walker Smith photo Mr. J. Walker Smith
Executive Chairman
The Futures Company
Biography
Ms. Anne Aldrich photo Ms. Anne Aldrich
Partner
Artemis Strategy Group
Biography
01:00 pm - 02:00 pm Workshops, Bank II - Building Buzz & Crafting Connection - Palos Verdes 4, 5
 
Mr. John Curtis photo Mr. John Curtis
Executive Vice President, Scentsy Fragrance

Biography
Workshops, Bank II - How to Media Train Your Field - Palos Verdes 8
 
Ms. Kathrina McAfee photo Ms. Kathrina McAfee
Manager, Strategic Communications

Biography
Workshops, Bank II - Partnering with Field Leaders to Amplify Results Through Social Media - Palos Verdes 6, 7
 
Xanthie Drankus photo Xanthie Drankus
Senior Director of Marketing
Ruby Ribbon, Inc.
Biography
Ms. Elana Schuldt photo Ms. Elana Schuldt
Director, Digital Marketing

Biography
02:15 pm - 03:15 pm Workshops, Bank III - Bursting the Bubble - Palos Verdes 6, 7
 
Michel Bayan photo Michel Bayan
Data/Analytics

Mr. Scott Nelson photo Mr. Scott Nelson
Senior Director, Marketing Technology
XANGO LLC
Biography
Workshops, Bank III - Game On! - Palos Verdes 4, 5
 
Tony Ventrice photo Tony Ventrice
Senior Game Designer
Badgeville
Biography
Workshops, Bank III - Using Avatars & Virtual Worlds to Capture Gen Y - Palos Verdes 8
 
Michael Solomon Ph.D. photo Michael Solomon Ph.D.
Professor of Marketing
St. Joseph's University
Biography
Greg W. Marshall Ph.D. photo Greg W. Marshall Ph.D.
Charles Harwood Professor of Marketing and Strategy
Rollins College
Biography
03:30 pm - 04:45 pm General Session II Featuring Tori Molnar - Palos Verdes 4, 5
 
Miss Tori Molnar photo Miss Tori Molnar
President
Utoria, LLC
Biography
04:45 pm - 06:00 pm DSEF Pack a Present & DSA Holiday Reception - Palos Verdes 1, 2, 3
Serving up hot chocolate, egg nog and your favorite holiday munchies, this wonderful reception will get you even further into the holiday spirit! Even Santa has RSVPd!
06:00 pm - 09:00 pm DSA Education Committee Meeting & Dinner (Committee members only, please.) - Abalone Cove 2
DSA/DSEF Communications Committee Dinner - Abalone Cove 1
Party Plan Council Dinner (Direct Selling Executives Only) - White's Point

Friday December 07, 2012

08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3
08:00 am - 12:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West
09:00 am - 11:00 am General Session III Featuring Karen Post, a Marketing Leaders Panel and the Digital Media Awards Presentation - Palos Verdes 4, 5
 
Ms. Karen Post photo Ms. Karen Post
President
Brain Tattoo Branding
Biography
Ms. Sarah Baker Andrus photo Ms. Sarah Baker Andrus
Vice President, Marketing

Biography
Mr. Michael Neimand photo Mr. Michael Neimand
Division President, Network Marketing
BODi
Biography
Mr Kevin B. Young photo Mr Kevin B. Young
Vice President Sales

Biography
11:15 am - 12:15 pm Workshops, Bank IV - Creating Community Through Content - Palos Verdes 8
 
Neely Adkins photo Neely Adkins
Online Community Manager
Amway
Biography
Ms. Anna Bryce photo Ms. Anna Bryce
Manager, Corporate & Executive Communications
Amway
Biography
Mr. Chris Koops photo Mr. Chris Koops
Online Community Manager
Amway
Biography
Workshops, Bank IV - Game Changer - Palos Verdes 4, 5
 
David Sattler photo David Sattler
Digital Marketing Manager

Biography
Mr. Don Sorensen photo Mr. Don Sorensen
Associate
Strategic Choice Partners, LLC
Workshops, Bank IV - The New Breed of Communications & Marketing Leaders - Palos Verdes 6, 7
 
Mr. Mark Bain photo Mr. Mark Bain
President
upper 90 consulting
Biography
Mr. John P. Parker photo Mr. John P. Parker
President, Amway Markets
Amway
Biography
12:15 pm - 01:30 pm Lunch on the Go - Palos Verdes 1, 2, 3