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The Royal Prestige® Best Practices Ecosystem is a comprehensive training initiative by Hy Cite aimed at empowering over 8,000 Distributors across eight countries. Its goal is to foster community growth and share best practices by aligning all training and communication platforms with key business objectives. The program has three core components:
Compliance, Reimagined: Training That Connects, Captivates, and Clicks Let’s face it—compliance training isn’t exactly known for its entertainment value. But at Sunrider®, we saw an opportunity to turn this dry, often daunting topic into something memorable, meaningful, and fun. When we set out to build a new culture of compliance in 2024, we didn’t start with policies or presentations—we started with family. Specifically, the youngest generation of the Chen family: the grandchildren of Sunrider founders, Dr. Tei-Fu and Dr. Oi-Lin Chen. The result? Chen Grandkids on Compliance—a kid-led video series that reimagines compliance training with humor, heart, and a whole lot of personality. These short videos flip the script on traditional training by turning complicated topics—like health claims and ethical selling—into simple, unscripted conversations. Kids call out the do’s and don’ts in their own candid way. It’s unexpected. It’s culturally relevant. And best of all, it works. What began as a creative risk became a business breakthrough—one that’s sparked laughter, learning, and lasting engagement across our global IBO (Independent Business Owner) community.
Plexus Worldwide ("Plexus") launched a nationwide campaign that strategically combined grassroots advocacy, community service, and government engagement to combat food insecurity while increasing awareness of the direct selling model. By activating its robust local Brand Ambassador network and leveraging its national footprint, Plexus partnered with regional food banks in high-need states, including Arizona, Texas, Florida, Utah, and Kansas. These events helped distribute over 100,000 meals to families in need and created compelling opportunities for engagement with elected officials at all levels. Through direct invitations and personalized impact briefs, Plexus engaged state senators, representatives, mayors, and congressional staff in hands-on community service efforts. The campaign was amplified through multimedia content, traditional and social media coverage, and official recognition, resulting in coverage by four broadcast stations and three positive mentions in state legislative proceedings. Plexus equipped Brand Ambassadors with advocacy toolkits to share their entrepreneurial stories, furthering education about the direct selling industry’s role in economic empowerment. This multifaceted initiative positioned Plexus as a socially responsible leader, building lasting relationships with policymakers while addressing critical community needs. The campaign demonstrated how corporate citizenship can effectively intersect with civic advocacy, leaving a tangible impact on both communities and legislation
In 2024, ACN challenged its Independent Business Owners (IBOs) to Raise the Bar—personally, professionally, and collectively. Raise the Bar became a call to take ownership, lead by example, and strive for excellence in an evolving marketplace. The campaign launched with a powerful video at our New Year Kickoff event, igniting a renewed sense of purpose across our community. Throughout the year, the theme was reinforced with consistent brand messaging, digital and physical assets, social media content, and motivational email campaigns, each reinforcing the call to action and tying IBO performance back to the movement. Raise the Bar was intentionally inclusive, with messaging that resonated across generations and backgrounds. Whether an IBO was just getting started or leading a large team, the campaign met them where they were—and challenged them to go further. This intentional, unified message helped strengthen ACN’s community, elevate our brand culture, and spark new momentum. Social media engagement surged: Facebook interactions rose by 46%, and Instagram reach nearly doubled. In a year in which inflation and economic uncertainty continued to affect the direct selling space, our Raise the Bar campaign proved that when we elevate our standards, we elevate each other.
In 2024, Royal Prestige® launched its first-ever Super Bowl campaign in the U.S., introducing “Nunca Dejas de Sorprenderte,” a brand platform celebrating the wow factor behind our products. From oil-less and waterless cooking to unmatched durability, the campaign highlights how Royal Prestige® surprises and delights families through quality, innovation, and long-term value.
Broadcast during the most-watched Spanish-language Super Bowl transmission in U.S. history, the campaign positioned Royal Prestige® as a premium, aspirational brand. It expanded across eight countries with major TV placements including La Casa de los Famosos, Top Chef VIP, MasterChef Celebrity, the Oscars, and Formula 1. Complemented by OOH, digital, paid search, and branded content in the Royal Prestige® Magazine, the campaign created unified visibility across the full funnel. A powerful combination of digital and offline execution delivered extraordinary scale:
Its funnel —from mass media to performance channels like Meta, Google, YouTube, and TikTok—aimed to convert viewers into buyers with a consistent emotional narrative. The campaign positioned Royal Prestige® as the brand that elevates daily cooking into moments of connection, wonder, and lasting meaning.
Hy Cite’s Oportunidad Royal initiative repositions the business opportunity as a core product, distinct from cookware, to enhance Distributor recruitment and growth across the U.S., Mexico, and Brazil. Grounded in deep audience and cultural insights, the campaign uses a strategic communication plan with bold, aspirational messaging across traditional and digital media. It highlights entrepreneurship through premium media—CNN en Español, Shark Tank México, and Televisa—framing direct selling as a credible path to business ownership. Tailored messaging for Hispanic markets through radio, print (Moi Magazine), and influencers builds emotional resonance. Key campaign pillars include multi-platform synergy, reframing direct selling, culturally relevant storytelling, and digital retargeting. With over 40 million offline impressions expected, the campaign has sparked traffic spikes, improved brand perception, and empowered recruiting dialogues. The initiative marks a turning point in direct selling, redefining industry perception and setting the stage for long-term media exposure and growth through 2024-2025.
The Core 3 Health Referral Promotion empowered customers to **Save. Share. Earn.**—offering \$25 or \$30 USD for each successful referral, depending on the bundle purchased. Customers received a unique Share Link after purchasing the Core 3 Health Bundle, which also included a 20% savings to drive value and sharing behavior. The campaign delivered measurable results within the first 90 days:
New customers not only benefited from the discounted bundle but were also introduced to the affiliate and influencer commission opportunity—opening the door for further engagement with the Market America business model. The promotion successfully blended product value with a referral incentive, expanding reach and fueling growth.
In 2024, OMNILIFE’s beauty brand Seytú launched “La Belleza Real se Cuida / Real Beauty Takes Care” through an official partnership with Miss Universo. The campaign used this global platform to promote Seytú’s core values—empowerment, authenticity, and skin health—reaching millions with a message rooted in care. Activations included 128 custom kits for contestants, training for official makeup artists, lipstick bars, and full-funnel digital content. The campaign reached over 4.8 million people in Ecuador alone, and engagement rippled across Latin America. It sparked a 121% growth in U.S. distributor enrollment, a 103% sales increase in Peru, and a notable rise in ticket size in Colombia. The partnership helped reframe beauty—not as image, but as self-expression grounded in wellness. It also positioned Seytú as a culturally relevant, emotionally resonant brand capable of connecting at scale without losing meaning. This wasn’t just visibility—it was visibility with purpose. The alignment between brand and platform allowed Seytú to reinforce its identity while accelerating global expansion. More than a beauty campaign, it became a statement: when brands honor real people, real results follow.
Launched in January 2024, Royal Prestige® FrescaFlow is a premium undercounter reverse osmosis water filtration system designed for wellness-forward families. With a sleek, tankless design and 600 GPD capacity, FrescaFlow delivers instant access to high-quality water—clean, safe, and enhanced with essential minerals.
Unlike traditional RO systems, FrescaFlow requires no storage tank, minimizing bacterial risk and maximizing space. Its 4-stage filtration system removes up to 99% of harmful substances, while the integrated mineralizer adds back calcium and magnesium to support hydration and taste. A smart faucet and filter-life indicators make it intuitive for daily use.
Backed by IAPMO R&T certifications, FrescaFlow empowers homes to eliminate bottled water, reduce plastic waste, and enjoy a more sustainable lifestyle. Its 1:1 water efficiency ratio outperforms legacy systems with minimal waste.
In just one year, FrescaFlow became Royal Prestige®’s best-selling product in the U.S., generating $4.87M in revenue and selling over 7,700 units. This innovation represents more than a product—it’s a strategic shift into home wellness, positioning Royal Prestige® as a trusted partner in everyday health. FrescaFlow isn’t just a filtration system. It’s a movement toward clean living, elegant design, and smart hydration—where wellness starts with every glass.
MIMIS is OMNILIFE’s first gummy-format supplement, designed to support restful nights through a thoughtful combination of melatonin, GABA, L-theanine, and botanical extracts such as chamomile and lemon balm. Its soft delivery and great taste made it an instant favorite among users seeking an approachable, non-habit-forming nighttime solution. The launch campaign emphasized sleep as a form of self-care, with messaging centered on calm, rituals, and emotional wellness. It reached over 4.1 million unique users, generating more than 6.3 million impressions and 22,000+ direct link clicks. The strongest engagement came from the 25–35 age group—highlighting the product’s relevance with younger wellness-minded consumers. MIMIS breaks new ground for OMNILIFE by introducing a lifestyle-aligned format that bridges science and emotion. It reflects a new direction for the brand: modern, inclusive, and rooted in quality. By prioritizing accessibility, enjoyment, and results, the launch made an impact beyond product—it opened doors to a new segment of consumers looking to improve their rest naturally. MIMIS is proof that innovation isn’t just in what’s inside the bottle—but in how we invite people to feel better.
System Spot Specialist is a complete skincare and supplement system designed to help individuals with oily or combination skin achieve visible balance and clarity. With a four-step routine and microbiome-conscious ingredients—including Salicylic Acid², Acacia Fiber⁵, and Lactobacillus rhamnosus⁴—the system supports both external appearance and internal balance. The product’s formula was informed by real needs: consumers wanted simplicity, trust, and results. A perception study¹ with 50 users over 90 days showed promising outcomes: 96% saw fewer visible blemishes, 94% saw fewer blackheads, and 92% noticed reduced shine. The integrated launch campaign reached over 3 million individuals and sparked over 13,000 combined shares and 8,000 reactions across Facebook and Instagram. Engagement was especially high among 25–34 year-olds, confirming the product’s emotional and demographic fit. System Spot Specialist proves that science and empathy aren’t mutually exclusive. It respects the user’s journey, avoids overpromising, and reflects OMNILIFE’s evolving standards of innovation with care. Backed by real-world use and peer-reviewed sources²⁻⁶, this launch set a new tone for skin support: gentle, guided, and grounded in integrity.
Pampered Chef is committed to helping bring loved ones together around the table by providing recipes, inspiration, and high-quality products that simplify, inspire, and last. Post-pandemic, more customers began creating coffeehouse-quality beverages at home. Pampered Chef identified an opportunity to help them save time and money by skipping the drive-thru, with a holistic offering of recipes, content, and a unique product to fill a product gap in the marketplace. In 2024 Pampered Chef entered the hot coffee and beverage market with the Deluxe Coffee Machine, a first-of-its-kind, all-in-one machine that makes high quality espresso, Nespresso, K-Cups, ground coffee, and clean hot water—with exclusive, patent pending technology. The launch of the Deluxe Coffee Machine has driven incremental bookings and sales, and opened the door to supporting line of products that continues to grow.
Founded in 1999 by Joni Rogers-Kante, SeneGence revolutionized and redefined the beauty industry with its debut of LipSense®, the very first long-lasting, smudge-proof liquid lip color. Renowned for its long-lasting abilities, LipSense® lasts up to 18 hours and offers over 50 waterproof, budge-proof and kiss-proof shades. SeneGence also boasts a comprehensive line of long-lasting, anti-aging cosmetics and skincare products tailored to various skin types. At the heart of all SeneGence skincare and long-lasting cosmetics lies their unique proprietary complex, SenePlex+®. Infused with Orchid Stem Cells, this complex is clinically proven to combat signs of aging, visibly transforming the complexion, promoting a luminous, hydrated, and smoother appearance for a radiant and healthy-looking skin complexion. SeneGence’s proprietary formulations epitomize its commitment to leading-edge cosmetic and skincare solutions with their Clean Beauty Standard, adhering to the most stringent EU cosmetic standards (banning 1,450+ harmful chemicals). This is a testament to SeneGence’s unwavering dedication to quality, safety, and efficacy. SeneGence products are also formulated without animal by-products and adhere to FDA regulations. Now in their 26th year of business, the SeneGence portfolio features a diverse collection of more than 300 clean beauty products-including their innovative Microbiome skincare line, designed to promote overall skin health and balance.
Studio 59 is Hy Cite’s state-of-the-art television studio, integrating Hollywood-grade LED Volume technology for immersive virtual production. Equipped with a 12x7 ft curved LED wall and a 10x6 ft interactive LED floor, Studio 59 allows real-time transformation of any setting — from Paris rooftops to luxury kitchens — without green screens or travel.
This innovation enhances Royal Prestige’s ability to produce over 200 video assets annually, used by 8,000+ Distributors in eight countries for training in sales, cooking, and product knowledge. The LED setup syncs with cameras for cinematic depth, while its customizable environments cut production time and cost. Everything is captured live, eliminating post-production needs.
With 8.6 million pixels and 260 amps of power support, Studio 59 stands among the few U.S. facilities offering such advanced LED virtual production. It serves as a dynamic platform for storytelling, training, and brand-building at a cinematic level.
Market America’s UnFranchise® Copilot is an AI-powered business assistant designed to address UnFranchise Owners’ need for streamlined business operations, improved selling confidence, and enhanced customer experience. The technology was developed in response to customer feedback highlighting friction caused by managing multiple platforms and slow access to information. Through iterative development and cross-functional testing, Copilot was built as a 24/7 assistant deeply integrated with Market America’s internal APIs for real-time data, advanced task execution, and modular tool architecture1.
Key goals include providing instant, reliable answers, automating complex tasks, and supporting business growth with AI-driven product education and sales support. Copilot’s unique features—such as agent-based task automation, dynamic report generation, and real-time product content creation—demonstrate a creative, user-centric approach that surpasses traditional static resources1.
Metrics for success include reduced support tickets, measurable time savings, increased usage of coaching tools, and consistent growth in daily engagement. Since launch, Copilot has generated thousands of marketing assets, improved training engagement, and delivered higher user retention1. These results have positively impacted Market America’s sales, recruiting, and reputation, with user testimonials confirming Copilot’s effectiveness in boosting sales confidence and operational efficiency, directly supporting the program’s original objectives.
Mary Kay is dedicated to empowering Independent Beauty Consultants (IBCs) by continually evolving technology that enhances how they connect with customers and run their businesses. Our focus is on blending innovation with Mary Kay’s signature personalized service to create seamless, meaningful experiences. In 2024, we advanced this vision through key digital initiatives. The AI-powered Mary Kay® Skin Analyzer app offered personalized skincare insights across multiple markets, bringing expert advice directly to consumers. Our “Run Your Business Your Way” platform enabled IBCs in the US, Mexico, Brazil, and Spain to provide flexible online shopping through personal links, merging social and direct selling. Additionally, the launch of our “Phygital” strategy in Mexico and Brazil integrated augmented reality and interactive tools to enrich traditional selling, allowing IBCs to engage customers both digitally and face-to-face. Guided by a dedicated AI Committee, Mary Kay ensures these technologies are deployed responsibly – empowering IBCs with modern tools to grow confidently in today’s digital-first marketplace.
Millions of consumers live with credit scores that don’t reflect their true financial situation. Errors, outdated information, and unverifiable accounts are common, yet often go unnoticed until critical moments such as applying for housing, financing, or employment. Most are left choosing between expensive monthly services or navigating outdated templates alone. Meanwhile, our independent consultants recognize the need but are restricted by compliance regulations that prevent them from offering direct support. To address this, we brought together fintech engineers, credit experts, and compliance advisors to build myNovaeDisputes Manager! This innovative AI-powered technology transforms how consumers engage with their credit. It securely connects to all three credit bureaus, reviews full reports, and generates effective, personalized dispute letters based on anonymized outcomes from thousands of user accounts. Many customers access their first letter within 5 to 10 minutes! No delays, no third parties and no compliance risk for the field. This creative solution continuously evolves through machine learning and real-time user data. Because users take action themselves, consultants confidently offer a compliant, technology-driven tool that delivers measurable benefits. Since 2023, over 10,000 accounts have been created and thousands of reports are processed monthly. Reviews across BBB, Facebook, and Google highlight the credibility, results, and impact this solution brings.
Prysm iO™ redefines personal wellness tracking through breakthrough product design that fuses science, technology, and human-centric design into one compact, intuitive device. Created by Rhyz and launched by Nu Skin, Prysm iO measures skin carotenoid levels—a key indicator of antioxidant health—through a 15-second finger scan. At its core is Spectral Rai™, a patent-pending technology that performs over 100,000 hyperspectral absorption measurements per scan, then converts them into a single, real-time “Prysm Score” powered by AI.
OMNIBOT is OMNILIFE’s AI-powered assistant designed to offer round-the-clock business support to distributors worldwide. Available in Spanish and English across WhatsApp, Messenger, and OMNILIFE platforms, it simplifies access to product info, order status, training resources, and business guidance. What began as a digital tool quickly became an emotional and operational bridge. OMNIBOT processed more than 2 million interactions in its first year. In regions with high usage, distributor retention and onboarding satisfaction improved dramatically—87% of surveyed users rated the experience as excellent or very helpful. Its most important impact? Making support feel personal. OMNIBOT answers questions in seconds, creates confidence in business-building, and delivers a sense of partnership to users at all experience levels. In direct selling, scale often creates distance. OMNIBOT narrows that gap by offering humanized support, consistent brand messaging, and technical efficiency—all without replacing the human connection. It now serves as a key part of OMNILIFE’s growth infrastructure and a model for how automation can empower people when designed with care. The tool doesn’t just serve the business—it serves belief.
Running a successful business is all about building strong connections.
We know how important customer follow-up is to meeting sales goals. As a Scentsy Consultant’s contact list grows, the time and energy it takes to personally reach out to every customer becomes harder to manage — there just aren’t enough hours in the day. As a result of this common roadblock, our sales data in recent years showed that 60% of Scentsy customers were making a single purchase. We knew we needed a dynamic solution.
To help Consultants master the art of follow-up, increase engagement, save time and transform every customer interaction into an opportunity, we developed Scentsy Connect, our own customer relationship management app exclusively for Scentsy Consultants. In July 2024, Consultants began using this powerful digital assistant to drive sales, delight customers and become an organization master on the go.
With more than 13,000 weekly active users so far, Consultants who use Scentsy Connect daily have experienced a resurgence of energy and growth in their businesses.
Originally introduced as Sunrider® Connect, our powerful AI-driven mobile app transformed how Sunrider Independent Business Owners (IBOs) and customers interact with the brand. The platform was later phased out and relaunched as Sunrider® Daily, rebuilt from the ground up with an all-new architecture and an even sharper focus on usability, performance, and engagement. Designed to turn any smartphone into a business command center, Sunrider Daily empowers IBOs with an AI Coach that personalizes and prioritizes action items and provides real-time insights and smart customer management tools. It’s a coach, storefront, and growth engine in one—supporting everything from commission optimization to streamlined communication. Backed by generative AI and machine learning, the app also creates a highly personalized, conversational shopping experience for customers that feels like one-on-one service. Following a year of user feedback, our updated app delivers enhancements that further accelerate productivity and deepen user engagement. Now active in 30 countries and available in 19 languages and currencies, Sunrider Daily is more than just an app—it’s a borderless business partner. It continues to set the standard in direct selling innovation by simplifying operations, driving growth, and empowering Sunriders across the globe.
For over 30 years, the Herbalife Family Foundation (HFF) has been committed to improving the lives of children and communities around the world. An integral part of this mission has been its Casa Herbalife program, which supports children in need by partnering with existing non-profit organizations to provide healthy meals and nutrition education to children globally.
Good nutrition is essential for every child, and across the developing world millions of school-age children attend classes hungry. Chronic undernutrition in early life is linked to reduced learning, poorer cognitive skills, lower earnings and a greater risk of living in poverty.
The Casa Herbalife program launched in 1998, when Herbalife founder Mark Hughes built an orphanage in Brazil – which was named Casa Herbalife. As of 2024, HFF operates 180 Casa Herbalife programs across 62 countries – including orphanages, hospitals, schools, and organizations. The program serves more than 500,000 meals and reaches 200,000 children annually.
This impactful program reinforces the importance of nutrition education – showing that good nutrition is more than simply providing food for hungry kids. Through Casa Herbalife, children receive the nourishment, care, and education they need to thrive today and spread their wings for tomorrow.
Mujer Integral is a strategic initiative by Hy Cite’s Royal Academy designed to empower women in the Royal Prestige® salesforce. Led by a committee of women leaders and corporate executives, the program delivers high-impact training in leadership, mindset, communication, time management, and business growth. Its mission is to align women’s personal potential with business success.
Targeting Independent Distributors across Latin America and the U.S., Mujer Integral fosters inclusivity, multicultural engagement, and gender equity. The platform offers monthly masterclasses, storytelling events, and recognition activities, all accessible via Royal Academy. It’s supported by a corporate team and regional experts, reinforcing synergy between Hy Cite’s mission and participants’ personal purpose. More than just a training program, Mujer Integral promotes visionary leadership through community, confidence-building, and collaboration. In 2024, it hosted 23 virtual events with over 400 average connections per session. High-profile speakers included Barbara Palacios, Rosario Marín, and Hanoi Morillo.
Future goals include expanding into new markets, formalizing certification and mentorship paths, and integrating with leadership and recognition systems. Mujer Integral stands out as a human-centered platform that transforms how women lead, grow, and connect.
Mary Kay’s multi-faceted Pink Changing Lives® program is dedicated to inspiring hope by advancing women’s cancer research, empowering women by working to end domestic violence, transforming lives through economic empowerment, and beautifying communities by protecting natural resources. More than a program, Pink Changing Lives® embodies Mary Kay’s global promise to support, uplift, and empower women and their families in meaningful, lasting ways. A key component of these efforts is our Pink Changing Lives® cause marketing campaign, where every product purchase becomes an opportunity to give back. Since 2008, a portion of sales from designated products has raised more than $18 million, funding market-led initiatives in over 30 countries and supporting more than 3,300 organizations worldwide. In 2024, proceeds from the Limited-Edition Sparkle Cream Lipstick supported vital projects aligned with our focus areas, from assisting domestic violence survivors in Brazil and the U.S. to advancing cancer research in Spain, expanding educational opportunities in China, and more. Through Pink Changing Lives®, Mary Kay continues to honor our founder’s mission: to enrich women’s lives and leave the world better than we found it – one woman, one family, one community at a time.
Nu Skin was founded with the mission to be a global force for good by empowering people to improve lives with innovative products, rewarding opportunities and an enriching culture. Nu Skin’s corporate citizenship has led this mission, improving the lives of millions around the world through its sustainable, charitable work.
CreSiendo is OMNILIFE’s global training initiative created to support the people at the heart of our business. It’s built around a simple idea: when we invest in our distributors through continuous education, we’re building the foundation for tomorrow.
The program blends four in-person workshops with five digital micro-trainings offered in five languages, combining personal growth, leadership skills, and business tools in a format that feels human and actionable. It’s structured to meet distributors where they are, and help them grow—with purpose and confidence.
Since 2022, more than 110,000 people have participated across six countries. Graduates show 23% higher 90-day retention and consistently report stronger motivation, clarity, and connection to OMNILIFE’s mission.
CreSiendo reflects a long-term vision: to grow by lifting people up. It’s not a one-time course—it’s a framework for transformation. By offering practical knowledge and emotional support, OMNILIFE is giving something back to the community that fuels its success. That spirit of development is what Vision for Tomorrow is all about—real progress, built on real people.
© 2013 Direct Selling Association. All Rights Reserved. This copyrighted content may not be disseminated or reproduced in any form without express written consent and without full attribution.
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